Campaign Coordinator
Responsibilities:
- Coordinate end-to-end planning to execution of marketing and product campaigns across different surfaces and channels.
- Partner with product managers, design, analytics, and operations teams to ensure campaigns are delivered on time, within scope, and aligned with business goals.
- Collaborate with different internal partner teams (growth teams) to determine prioritization, stack rank requests to match the delivery capacity.
- Manage campaign intake requests, track status, and maintain documentation for visibility across stakeholders.
- Partner with the analytics team to coordinate and deliver on the insights.
- Ensure campaign assets, targeting rules, and personalization logic are correctly implemented across surfaces & channels.
- Troubleshoot campaign issues and escalate blockers proactively.
- Support process improvement initiatives to increase campaign velocity, quality, and scalability.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent work experience).
- 4-6 years of experience in campaign operations, marketing coordination, or related roles in a tech or SaaS environment.
- Experience in technical program management, including the ability to drive cross-functional initiatives, manage complex timelines, coordinate dependencies across engineering and marketing teams, and communicate technical concepts to non-technical stakeholders.
- Familiarity with marketing automation and campaign management tools (e.g., Adobe Journey Optimizer, Marketo, Salesforce Marketing Cloud, HubSpot).
- Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
- Strong personality to engage with internal stakeholders, ability to negotiate and set expectations, and manage critical deliverables.
- Excellent written and verbal communication skills, with the ability to collaborate across cross-functional teams.
- Analytical mindset; comfortable working with data to identify trends, insights, and opportunities.
- Experience with JIRA and knowledge of other project management systems.
Company profile:
As one of the world’s most innovative software companies whose products touch billions of people around the world, Adobe empowers everyone, everywhere to imagine, create, and bring any digital experience to life. From creators and students to small businesses, global enterprises, and nonprofit organizations; customers choose Adobe products to ideate, collaborate, be more productive, drive business growth, and build remarkable experiences.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
EM Marketing offers a wide array of benefits for employees that are classified as W2 employees or work over 30 hours a week. These benefits include several medical plan options, with a portion of the premiums being covered by EM Marketing. Additionally, there are several dental, vision, supplemental options, and a 401K plan.