Marketing Manager 3
Role Overview:
Adobe Firefly is where creative breakthroughs are achieved with the power of AI. Content creators and creative professionals alike use Firefly to spark new creative ideas, generate new video clips, images, and audio, and edit existing content easily with AI.
We’re looking for a product marketer with a passion for how new creative products and AI technologies will shape the future of creativity. This role within the Firefly product marketing team—focused on outbound marketing to individuals—will focus on evergreen marketing. This role offers an outstanding chance to work on innovative projects that have a real impact on our customers and the industry at large.
Responsibilities:
- Develop Evergreen Strategies – create an always-on marketing strategy that highlights the core Firefly value props, use cases, and acquisition messages that contribute toward north-star KPIs such as traffic and trial. Scale your strategy across marketing channels.
- Cross-functional Collaboration – coordinate with marketing channel teams such as Social, Performance Media, Search, SEO, and Influencer to execute evergreen briefings and facilitate content reviews.
- Message & Creative Testing – conduct regular reviews of evergreen messaging by testing a variety of messages across marketing channels (paid social, email, paid search, etc.) to surface insights on top performers contributing to business KPIs.
- Research & Insights – partner with internal Research and Inbound Marketing teams to collect top Firefly use cases and offers/promotions that can be highlighted in outbound efforts.
- Subject Matter Expertise – Develop expertise in the Firefly product and user experience. You’ll know how Firefly works in and out and its monetization structure, so you can easily translate it to external messaging for acquiring new users.
Qualifications:
- BA/BS in Marketing, Advertising, Technology, or related field.
- 8-10 years of experience in product marketing, advertising, integrated marketing, or related roles.
- Experience in tech, creative products and tools, and/or generative AI is preferred.
- Strong attention to detail and an eye for creative judgment. Comfortable providing constructive feedback to cross-functional stakeholders.
- Exceptional communication skills, capable of conveying complex ideas or product information effectively and clearly to diverse audiences.
- Analytical and strategic problem solver, adept at using data and customer insights to inform decision making.
- Passionate about emerging creative AI technologies and knowledgeable about the generative AI landscape.
Company profile:
As one of the world’s most innovative software companies whose products touch billions of people around the world, Adobe empowers everyone, everywhere to imagine, create, and bring any digital experience to life. From creators and students to small businesses, global enterprises, and nonprofit organizations; customers choose Adobe products to ideate, collaborate, be more productive, drive business growth, and build remarkable experiences.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
EM Marketing offers a wide array of benefits for employees that are classified as W2 employees or work over 30 hours a week. These benefits include several medical plan options, with a portion of the premiums being covered by EM Marketing. Additionally, there are several dental, vision, supplemental options, and a 401K plan.