Lifecycle Marketing Manager
Role Overview:
Maintain and optimize the end-to-end customer email engine, supporting acquisition, onboarding, and retention efforts while the team recruits a permanent hire.
Responsibilities:
- Email Operations & Execution
- Campaign Management: Manage the full production cycle (briefing, setup, testing, and deployment) for lifecycle emails, including monthly newsletters, product updates, and triggered nurtures.
- Calendar Ownership: Maintain the marketing communication calendar to ensure a consistent cadence and prevent “overlap fatigue” across different customer segments.
- QA & Troubleshooting: Ensure all links, tracking tokens, and dynamic content blocks are functioning correctly across all devices and email clients.
- Automation & Workflow Optimization
- Behavioral Triggers: Set up or refine email triggers based on product usage data (Pendo) to drive adoption of specific features.
- Database Hygiene: Perform basic segmentation cleanup to ensure targeting is accurate (e.g., separating “Admins” from “End Users”).
- Support for Cross-Functional Initiatives
- Onboarding Acceleration: Support the Head of Customer Success by maintaining our “Welcome” sequence for new customers.
- Product Launch Support: Partner with Product Marketing to execute email announcements and educational guides for new feature releases.
- Expansion Campaigns: Deploy targeted upsell/cross-sell campaigns based on predefined customer segments identified by the Product Marketing team.
- Performance Tracking & Reporting
- Weekly Performance Brief: Provide a concise weekly report on core metrics (Open Rates, CTR, Unsubscribes) and conversion milestones (e.g., demo requests or feature activations).
- A/B Testing: Execute at least two meaningful A/B tests per month (subject lines, CTA placement, or send times) and document the findings for the future permanent hire.
- Review Generation
- Review Asks: Reach out to customers to generate customer reviews
- Monitoring Reviews: Respond to and forward reviews to support and other stakeholders
Success Criteria:
- Zero Downtime: No missed deployments in the monthly communication calendar
- Documentation: Easy passoff documentation for the next full time hire
- Engagement Lift: A measurable increase in feature adoption within our current GTM projects
- Drive toward Review targets: Drive reviews on G2 and Gartner based on quarterly targets
Qualifications:
- Extensive B2B SaaS experience executing lifecycle strategy and communications.
- Experience with Salesforce preferred.
- Marketing Automation: Advanced hands-on experience with Pardot (must be able to build complex logic, not just send emails).
- Analytics: Familiarity with Pendo (or similar product usage tools) to pull segment lists based on user behavior.
- Project Management: Proficiency in Asana and Slack for cross-functional coordination.
Company profile:
Making personal connections—with donors, members, and your entire community—is essential to accomplishing your mission. But as a nonprofit grows, it can be harder to make and sustain those relationships.
Neon One is the nonprofit relationship management platform that empowers small and midsize nonprofits like you to make and maintain the personal connections that drive real, sustainable growth.
EM Marketing offers a wide array of benefits for employees that are classified as W2 employees or work over 30 hours a week. These benefits include several medical plan options, with a portion of the premiums being covered by EM Marketing. Additionally, there are several dental, vision, supplemental options, and a 401K plan.