B2B Education GTM Manager
Role Overview:
Do you want to help change the world through digital experiences? Now is your chance to join the company doing just that! Come work with and empower the biggest, most creative companies in the world and help shape the future of creativity. As a member of the Adobe for Education Product Marketing team, you will be a key player to ensure the success of next-gen learners to express their ideas through digital creativity and fluency.
The Sr. GTM Manager for B2B Education is a critical member of the GTM team. This global role is at the center of success of the team delivering growth for Adobe Acrobat Studio, Adobe Creative Cloud, Adobe Express and more through the B2B Education business.
You will demonstrate a deep knowledge of B2B and specifically channel GTM practices. In this role, your ability to collaborate across internal Adobe teams to lead complex, cross-functional initiatives will serve well. Successful candidates will be instrumental in helping craft the go-to-market strategy and plans, channel incentives, enablement, and pricing to drive expansion of this route to market and ensuring streamlined execution and operations against the strategy.
You will own the tracking, metrics and reporting for the business segment and performance management, proactively engaging the wider team to resolve challenges as well as to accelerate and build on success.
Responsibilities:
- Drive field execution of go-to-market strategies by aligning cross-functional teams, enabling partners, and ensuring consistent engagement with target customer segments to accelerate growth
- Identify opportunities for new growth and own the end-to-end roll out of key initiatives to support business growth
- Understand the full picture and act as a GTM overlay to support other team members in managing the progress of programs
- Partner cross functionally to establish frameworks that deliver pipeline growth across offerings
- Collaborate with Channel/Reseller Marketing, Sales, Finance, Operations and Product teams to develop and execute plans that deliver quarterly and annual sales goals
- Collaborate closely with Field/Partner Marketing to develop and deliver high-impact content for channel partners, including enablement materials, messaging frameworks, and call scripts tailored to partner needs and customer engagement strategies.
- Design and manage channel incentives and pricing models to support business objectives and drive partner performance.
- Engage with country and regional leaders around the world to localize GTM strategy and implementation for regional success
- Run meetings, schedule follow ups and own driving initiatives
Qualifications:
- BS/BA with 5-7+ years in marketing, software, high tech, or management consulting
- Channel/reseller experience a plus
- Proven leadership of cross-functional B2B teams driving impactful business initiatives
- Skilled in problem-solving, strategic decision-making, data-backed advocacy and strong communication skills
- Global cultural awareness and collaboration with in-region teams
- AI forward candidate (high AI literacy)
- Highly organized, ability to drive program (some program management skills)
- Analytical and problem solving
- B2B GTM experience
- Require candidate to work across XF stakeholders and global teams (May require some regular meetings outside of 9-5)
Company profile:
As one of the world’s most innovative software companies whose products touch billions of people around the world, Adobe empowers everyone, everywhere to imagine, create, and bring any digital experience to life. From creators and students to small businesses, global enterprises, and nonprofit organizations; customers choose Adobe products to ideate, collaborate, be more productive, drive business growth, and build remarkable experiences.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
EM Marketing offers a wide array of benefits for employees that are classified as W2 employees or work over 30 hours a week. These benefits include several medical plan options, with a portion of the premiums being covered by EM Marketing. Additionally, there are several dental, vision, supplemental options, and a 401K plan.