Product Marketing Manager, Acrobat GTM
Responsibilities:
- Promotion and pricing execution
- Support the tactical execution of channel promotions, including launch readiness, updates, and ongoing maintenance.
- Serve as a first line of support for questions related to promotions and pricing, triaging and resolving issues where possible and escalating when needed.
- Help manage and validate price lists, promo details, eligibility rules, and FAQs, flagging discrepancies or gaps.
- Track changes to offers, pricing, and terms, and ensure downstream materials reflect the latest guidance.
- Enablement and content readiness
- Support the creation, upkeep, and distribution of partner-facing and CAM-facing enablement materials (e.g., FAQs, one-pagers, slides, playbooks).
- Ensure enablement content is accurate, current, on-message, and easy to use, especially when promos or pricing change.
- Help coordinate enablement updates across channels (localization, partner portal updates, field communications).
- GTM Roadmap & Offer Launches
- Coordinate closely with the Offer COE and Pricing Operations teams to ensure PARs are reviewed, submitted, and approved on time, enabling smooth go‑to‑market execution.
- Own cross‑functional alignment on offer launch readiness, ensuring key operational dependencies (pricing, systems, approvals, enablement) are identified and tracked.
Qualifications:
- Strong commercial approach with a proven ability to increase business success through partner or ecosystem models
- Experience working across complex, cross-functional environments
- Ability to influence sales, product, and executive collaborators
- Strong experience working in channel, or with channel partners, ISVs, or reseller ecosystems is highly valued
- Background in enterprise technology, SaaS platforms, cloud ecosystems, or marketplaces IT strongly preferred
- Data-driven approach with the ability to translate insights into strategic action
- Comfortable operating in fast-paced environments where strategy and execution go hand in hand
Company profile:
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
EM Marketing offers a wide array of benefits for employees that are classified as W2 employees or work over 30 hours a week. These benefits include several medical plan options, with a portion of the premiums being covered by EM Marketing. Additionally, there are several dental, vision, supplemental options, and a 401K plan.