Lifecycle Marketing Analyst
Responsibilities:
- Own email performance & incrementality across onboarding, engagement, winback
- Design/read experiments (A/B, holdouts) to prove causal impact
- Hands‑on analysis (SQL/Python) → clear, decision‑ready insights
- Build trusted reporting and metric definitions for email
- Partner with email marketers to turn learnings into results
Qualifications:
- Bachelors or Masters in Math, Engineering or other relevant fields
- Email lifecycle analytics expertise (onboarding, engagement, winback)
- Experimentation & statistics: A/B testing, holdouts, incrementality, causal readouts
- Hands‑on analytics: SQL required; Python/R preferred
- Reporting & BI: build trusted dashboards, metric definitions, performance views
- Marketing insight; decision storytelling: clear, concise, outcome‑oriented
- Strong partnership mindset with email marketers; ownership of results
- Experience with adjacent lifecycle channels (push/in‑app/SMS) and marketing platforms
Company profile:
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
EM Marketing offers a wide array of benefits for employees that are classified as W2 employees or work over 30 hours a week. These benefits include several medical plan options, with a portion of the premiums being covered by EM Marketing. Additionally, there are several dental, vision, supplemental options, and a 401K plan.