Fractional Product Marketing Lead (HR SaaS) - Updated

Role Overview:

We’re seeking a fractional Product Marketing consultant to support an emerging HR SaaS startup focused on the Talent Acquisition space. This role is ideal for a senior “player-coach” product marketer who can operate strategically while also driving hands-on execution. The consultant will help shape the company’s market positioning, messaging, and go-to-market strategy while building the foundational assets and insights needed to scale.

Responsibilities:

• Customer and market research
• Competitive analysis and differentiation strategy
• Voice of the Customer (VoC) programs and insights
• Messaging and positioning development
• Go-to-market campaigns and sales enablement collateral
• Cross-functional alignment with Product, Sales, and Leadership

Qualifications:

• 5+ years of B2B SaaS Product Marketing experience, preferably within HR Tech, Recruiting, or Talent Acquisition platforms
• Proven experience leading customer research, Voice of the Customer initiatives, and competitive positioning programs
• Strong expertise in messaging, positioning, and go-to-market strategy development for emerging or growth-stage products
• Ability to operate as an adviser and tactical doer, balancing strategic thinking with hands-on execution and content creation
• Experience developing sales enablement materials, launch campaigns, and customer-facing collateral
• Exceptional communication and cross-functional collaboration skills with the ability to influence Product, Sales, and Executive stakeholders

Company profile:

We are the world’s top AI Matching tool delivering the best candidates to recruiters at the moment of job creation. Fastr.ai looks at the entire candidate, not just a list of keywords, for smarter matching and a more efficient and effective recruiting process .Our technology unifies recruiting inside the ATS, ending the reign of “secret spreadsheets” by automating a single, shared, searchable talent database. AI handles the administrative burden, freeing your recruiters to focus on strategic partnerships with hiring managers.