Sr. Manager, Customer Marketing
Role Overview:
The Senior Manager, Customer Marketing is both a team leader and program driver. This role manages a team of marketing managers while personally leading integrated campaigns and programs. They balance executional excellence with people management, ensuring their team is delivering high-quality, customer-first work.
This role focuses on Adobe’s Creators audience, with a product focus on mobile applications (Premier, Lightroom, Photoshop) and Adobe Firefly.
Responsibilities:
- Lead and coach a team of marketing contractors (2 ICs), overseeing projects and cross-functional alignment
- Own major integrated marketing initiatives, from planning through execution and measurement.
- Provide strategic input to campaign briefs, ensuring alignment with business objectives and customer insights.
- Partner with Brand Studio, Product Marketing, Media, and regional teams to deliver work at scale.
- Ensure operational rigor across budgets, timelines, and resourcing.
- Foster a culture of collaboration, accountability, and creativity within the team.
What success looks like:
- A motivated, high-performing team delivering consistent results.
- Seamless execution of high-impact campaigns.
- Demonstrated ability to balance people leadership with hands-on program ownership.
Qualifications:
- 7–10 years of experience in marketing management, campaign management, or integrated marketing roles.
- Proven ability to lead large, complex marketing initiatives and deliver measurable business impact.
- Strong understanding of integrated marketing principles across brand, digital, social, media, and content.
- Excellent project and stakeholder management skills; able to drive alignment across multiple teams and priorities.
- Strong analytical skills, with the ability to connect insights to action.
- Exceptional communication and presentation skills, with executive presence.
- Bachelor’s degree or equivalent experience.
Company profile:
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
EM Marketing offers a wide array of benefits for employees that are classified as W2 employees or work over 30 hours a week. These benefits include several medical plan options, with a portion of the premiums being covered by EM Marketing. Additionally, there are several dental, vision, supplemental options, and a 401K plan.