Growth Marketing & Integrated Campaign Manager

Role Overview:

Zerigo Health is seeking a hands-on Growth Marketing & Integrated Campaign Manager to help shift member acquisition from direct-mail-led outreach to digital-first, always-on campaigns. This person will plan, launch, and optimize integrated programs across paid social, email, landing pages, direct mail, and other channels for both Zerigo-branded and client co-branded initiatives. The role combines growth marketing with day-to-day campaign ownership; the ideal consultant can move fluidly from audience strategy and media buying to execution, measurement, and iteration.

Responsibilities:

• Develop and execute integrated patient and member acquisition campaigns that support Zerigo’s growth goals and the needs of its health plan and employer partners.
• Own the full campaign lifecycle, including audience definition, channel strategy, messaging, offers, briefs, timelines, asset coordination, approvals, launch, reporting, and optimization.
• Plan and manage paid social campaigns across Facebook and Instagram, with the ability to expand into TikTok, Reddit, and other relevant channels.
• Build compliant audience models and targeting approaches for people living with chronic skin conditions, balancing performance goals with healthcare and platform restrictions.
• Coordinate Zerigo-branded and co-branded campaigns across a large portfolio of payer and employer clients, creating repeatable frameworks while adapting to partner requirements.
• Partner with the HubSpot Marketing Operations Manager to translate campaign plans into automated member journeys, segmentation, triggers, and measurable workflows.
• Develop and manage campaign calendars, briefs, test plans, budgets, and performance dashboards.
• Work with designers, copywriters, project managers, data teams, and internal subject-matter experts to produce effective campaign assets and keep work moving.
• Test and optimize audiences, creative, messaging, offers, landing pages, channel mix, and media spend based on performance data.
• Use email, landing pages, paid media, social, and direct mail together as an integrated journey rather than isolated tactics.
• Establish clear campaign processes, templates, and reporting practices that can scale as Zerigo expands its digital marketing program.
• Ensure campaigns follow healthcare, patient-marketing, privacy, claims, and partner-brand compliance requirements.

Qualifications:

• Substantial hands-on experience in growth marketing, performance marketing, integrated campaigns, or patient/member acquisition.
• Healthcare, pharmaceutical, digital-health, telehealth, medical-device, or other regulated consumer-health experience is strongly preferred.
• Demonstrated success planning and executing paid social campaigns, particularly across Facebook and Instagram; TikTok and Reddit experience is a plus.
• Strong understanding of audience development, media buying, conversion journeys, testing, optimization, and campaign analytics.
• Experience managing multichannel programs that combine paid media, email, landing pages, content, and offline tactics such as direct mail.
• Ability to manage multiple concurrent campaigns, including co-branded or partner-led programs with varied stakeholders and approval requirements.
• Comfort writing campaign briefs, shaping messaging, directing creative development, and translating strategy into detailed execution plans.
• Familiarity with HubSpot or a comparable marketing automation platform and the ability to collaborate effectively with marketing operations specialists.
• Analytical and commercially minded, with the ability to connect campaign performance to member acquisition and business outcomes.
• Highly organized, proactive, and execution-oriented, with the judgment to work independently while communicating clearly with a small, distributed team.
• Reliable and able to maintain a consistent part-time working schedule with clear availability.

Company profile:

Zerigo Health is a digital healthcare company focused on helping people manage chronic skin conditions such as psoriasis, eczema, and vitiligo from home. Its connected-care platform combines an FDA-cleared handheld narrowband UVB phototherapy device, virtual clinical support, a mobile app, and personalized guidance to expand access to treatment and improve adherence.

Zerigo works with health plans, employers, clinicians, and other partners to make effective specialty care more accessible while helping reduce dependence on costly biologic therapies. The company operates in a B2B2C model, supporting both partner-led member outreach and direct-to-consumer patient engagement.