Sr. Product Marketing Manager, Creative Cloud for Enterprise
Role Overview:
This role will drive inbound product marketing initiatives for the Creative Cloud enterprise business.
Responsibilities:
- Field Enablement: Develop and maintain sales-ready content that keeps field teams current on product direction, new capabilities, key moments, and competitive positioning.
- Solution Content: Develop value-based customer content for new Creative Cloud solutions and generative AI capabilities to drive awareness and interest. Ensure messaging is consistent with core positioning and current with product developments.
- Thought Leadership: Translate strategy into forward-looking content that builds credibility with enterprise buyers. Collaborate with internal stakeholders and third-party agencies.
- Deliverables:
- Sales-ready enablement assets including product roadmaps, presentations, and use cases.
- Customer-facing content for new solutions and capabilities.
- Enterprise-focused thought leadership content and activation plan
Qualifications:
- Bachelor’s degree or equivalent experience, with a solid foundation in business, marketing, creative technology and/or AI solutions. MBA is a plus.
- 5+ years B2B product marketing experience
- Strong background in enterprise product storytelling, sales enablement, content development and activation, thought leadership
- Solid understanding of the generative AI market, solutions, and industry trends gained through prior roles, hands on usage, and/or professional learning
- Familiarity with Adobe Creative Cloud platform and GenAI ecosystem is a plus
- Prior experience working at Adobe is a plus
Company profile:
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
EM Marketing offers a wide array of benefits for employees that are classified as W2 employees or work over 30 hours a week. These benefits include several medical plan options, with a portion of the premiums being covered by EM Marketing. Additionally, there are several dental, vision, supplemental options, and a 401K plan.