Marketing Experience Project Manager
Role Overview:
Kilowatt Marketing is seeking a highly organized and detail-oriented Marketing Experience Project Manager with Marketo experience to support our client’s small business marketing activation team. In this role, you will help bring marketing strategies to life by leading the planning, coordination, and execution of customer marketing campaigns, ensuring every initiative is delivered accurately, efficiently, and on schedule.
This role is ideal for someone who thrives in a cross-functional environment and enjoys balancing project management with hands-on campaign execution. You will work closely with cross-functional team members to manage campaign timelines, coordinate resources, and ensure successful campaign launches. In addition to overseeing project execution, you will build and optimize marketing campaigns across email, experimentation platforms, and in-product messaging, helping deliver engaging customer experiences at scale.
The ideal candidate has a strong foundation in marketing operations, project management, and campaign execution, with experience managing multiple priorities in a dynamic environment. You are a proactive communicator with exceptional organizational skills, hands-on experience building marketing campaigns, and a passion for delivering seamless, customer-centric experiences.
Responsibilities:
Project Planning & Execution
• Develop and manage detailed project plans for marketing campaign delivery, including timelines, milestones, dependencies, and resource allocation.
• Partner with cross-functional teams (creative, content, analytics, and other stakeholders) to ensure alignment, streamline workflows, and drive successful execution.
• Proactively identify project risks, dependencies, and roadblocks, and implement mitigation strategies to keep initiatives on track.
• Ensure projects are delivered on time, within scope, and meet established quality standards.
Campaign Development & Execution
• Build, configure, and optimize marketing campaigns across email, experimentation, and IPD platforms.
• Perform thorough quality assurance reviews of campaign builds to ensure accuracy, proper audience targeting, compliance with requirements, and alignment with campaign briefs prior to launch.
• Troubleshoot and resolve technical issues impacting campaign development, testing, and execution.
• Collaborate with platform owners and technical teams to stay current on marketing technology capabilities, enhancements, and industry best practices.
Process Optimization & Operational Excellence
• Evaluate existing marketing operations processes and identify opportunities to improve efficiency, scalability, and effectiveness.
• Implement project management best practices, tools, and frameworks to optimize workflows and improve team productivity.
• Create, maintain, and enhance comprehensive project documentation, processes, and operational guidelines.
Communication & Collaboration
• Facilitate clear and effective communication across project teams, stakeholders, and leadership.
• Provide regular project status updates, risk assessments, and performance reporting to management.
• Build strong partnerships across teams while fostering a collaborative, accountable, and results-driven environment.
Qualifications:
• 5+ years of experience in Marketing Project Management, Program Management, or Marketing Operations.
• Hands-on experience with Marketo or similar marketing automation platforms.
• Strong proficiency in HTML and familiarity with marketing technology platforms.
• Experience leveraging AI tools (e.g., Claude, ChatGPT, Gemini, or similar) to improve productivity, workflows, and operational efficiency.
• Proven ability to manage multiple complex projects simultaneously in a fast-paced, highly matrixed environment.
• Ability to work independently while effectively collaborating with cross-functional teams.
• Demonstrated ability to challenge existing processes and recommend innovative solutions that improve efficiency and outcomes.
• Comfortable operating in ambiguous environments and adapting to evolving priorities.
• Experience driving change management initiatives and supporting organizational adoption.
• Strong analytical, problem-solving, and critical-thinking skills.
• Bias toward action with a proactive, solution-oriented mindset.
• Highly organized, detail-oriented, and resourceful with strong follow-through.
• Ability to communicate effectively with both technical and business stakeholders,including Analytics, Marketing Technology, Legal, Finance, and Marketing teams.
• Adaptable and comfortable managing changing requirements, priorities, and responsibilities.
• Experience with Workfront, Quickbase, or similar project management/workflow platforms are a plus.
• Experience using AI productivity tools such as Cursor, Claude, Gemini, or similar platforms.
• Knowledge of Jira and issue-tracking workflows.
• Experience working in Agile/Scrum environments.
Technical Skills & Tools
• Understanding of APIs, integrations, authentication (SSO), and role-based access concepts.
• Experience working with technical issue management, reporting, and stakeholder dashboards.
• Familiarity with Agile project management tools and collaboration platforms.
Preferred Qualifications
• Familiarity with accounting software, practice management platforms, or the accounting firm technology ecosystem.
• Experience with enterprise SaaS implementations, integrations, or platform adoption programs.
• Experience with project tracking, reporting, or dashboard tools such as Smartsheet, Airtable, or similar platforms.
• Prior experience supporting partner success, customer escalations, or technical enablement functions.
Company profile:
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
EM Marketing offers a wide array of benefits for employees that are classified as W2 employees or work over 30 hours a week. These benefits include several medical plan options, with a portion of the premiums being covered by EM Marketing. Additionally, there are several dental, vision, supplemental options, and a 401K plan.