Principal Product Marketing Manager, Acrobat

Role Overview:

Join the Acrobat Product Marketing team at Adobe on a contract basis for 6 months. As a skilled marketer, you have a deep appreciation for the customer, are highly data-driven, and are proficient across marketing frameworks, channels, and tactics. You’re able to ramp quickly and operate independently in ambiguous, fast-moving environments, with particular strength in driving go-to-market execution, which you’ll apply toward partnerships and integrations that bring core Acrobat functionality into the places where users already work with documents. You bring a structured approach to developing deep customer and user journey insights that build strategy and execution, and you excel at building relationships and establishing credibility across diverse teams.

Responsibilities:

• Drive business growth by identifying marketing opportunities, defining a cohesive strategy, and implementing successful, measurable programs across both core Acrobat features and ecosystem partnerships. 
• Lead go-to-market strategy and execution for Acrobat partnerships and integrations, and own adoption/usage strategy post-launch, identifying and addressing friction points to strengthen ecosystem funnels. 
• Lead key partnership initiatives and product feature launches in close collaboration with Marketing, Sales, Finance, Product, and Analytics teams. 
• Partner with research and insights teams to understand market trends, customer needs, and user journeys; translate findings into clear recommendations for growth, including opportunities to extend Acrobat’s reach through partnerships and integrations. 
• Develop compelling value proposition messaging to convince prospects to try, buy, and adopt our software, including messaging tailored to partnership and integration touchpoints. 
• Translate strategic priorities into actionable marketing initiatives in partnership with cross-functional marketing teams. 
• Report on financial impacts, growth levers, and dashboards across core product and partnership performance.

Qualifications:

• BS/BA preferred OR equivalent experience 
• 10+ years of marketing experience; technology company and SaaS experience preferred.
• Expertise in product marketing with a focus on consumer and/or small business segments; experience with partnerships, integrations, or platform ecosystems a plus. 
• Excellent ability to frame issues, conduct appropriate analyses, and make clear, impactful recommendations. 
• Strong analytical skills, proficient in digesting market research and product usage metrics then using insights to advise decisions. 
• Demonstrates a test-and-learn and growth mentality. 
• Ability to ramp quickly and operate independently in ambiguous, fast-moving environments. 
• Global cultural awareness and experience working with international teams. 
• Strong experience leading cross-functional teams to drive impactful business initiatives; collaborative work style. 
• Outstanding analytical, verbal, and written communication skills. 
• Outstanding program management skills.

Company profile:

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.