Senior Graphic Designer (UPDATED)
Role Overview:
Pinger is seeking a talented and efficient Senior Graphic Designer to support its Marketing efforts in a contracted role for a 3–6 month period. The Senior Graphic Designer will work with Pinger’s Marketing, Growth, and Social teams to create and produce marketing assets across the company’s web properties, social profiles, in-app campaigns, and paid acquisition channels. The strongest candidates will bring expert-level Figma skills, professional experience with B2C technology or app brands, and strong hands-on WordPress expertise. An AI-forward creative practice and motion-design capability are valued bonuses.
Responsibilities:
- Conceptualize and produce high-quality static assets for Pinger’s brands across websites and landing pages, app stores, in-app lifecycle communications, paid acquisition, social media, and other marketing channels.
- Design, publish, and update content in WordPress, working confidently within established themes and page-building systems and supporting routine maintenance of marketing web properties.
- Create and adapt visual assets for lifecycle and paid acquisition efforts; contribute motion or video assets when skills and project needs align.
- Design performance creative for YouTube, Meta platforms, and TikTok in collaboration with Marketing and Growth partners.
- Create static organic-social content and, where skills and project needs align, motion or video content for YouTube, YouTube Shorts, TikTok, and Instagram Reels.
- Adapt and resize creative for multiple dimensions, placements, markets, and file formats without compromising quality.
- Use generative AI when appropriate to explore concepts, develop visual directions, create or edit imagery, generate variations, and accelerate production.
- When using AI-assisted work, apply strong art direction and hands-on design craft so every final asset feels intentional, original, and consistent with Pinger’s brand standards.
- Maintain organized source files, prompt and generation records when appropriate, with clear naming conventions and reliable version control.
- Present concepts and works in progress to stakeholders, explain creative decisions, receive feedback constructively, and translate that feedback into thoughtful final work.
- Manage multiple projects and priorities while consistently delivering accurate, production-ready assets on schedule.
Qualifications:
- 5+ years of professional graphic design experience, including a portfolio demonstrating strong conceptual exploration, typography, composition, brand design, and digital campaign work.
- A bachelor’s degree in graphic design, art, visual communication, or a related discipline or equivalent professional experience.
- Expert-level proficiency with Figma, including components, variants, shared libraries, variables, prototyping, collaborative workflows, and production-ready handoff.
- Strong hands-on WordPress skills, including web-content publishing, responsive design and quality assurance, routine site maintenance, and familiarity with themes and page-building tools; working knowledge of HTML/CSS is preferred.
- Demonstrated professional experience creating brand and marketing work for consumer-facing technology companies, mobile apps, or digital subscription products.
- Advanced proficiency with Adobe Creative Cloud, particularly Photoshop, Illustrator, and InDesign.
- Experience working within established B2C brand systems and producing polished, production-ready marketing assets across multiple formats and placements.
- A portfolio that demonstrates hands-on Figma work, B2C technology or app brand experience, and WordPress-based web work.
- Strong visual judgment and exceptional attention to detail, including the ability to identify subtle inconsistencies and maintain quality across formats and channels.
- Experience receiving a creative brief, asking smart questions, presenting a rationale, and carrying work from early concept through final production.
- Strong communication, presentation, organization, and project-management skills in a remote, cross-functional environment.
- A commitment to inclusive representation, accessibility, brand safety, and respect for intellectual property, including when using AI-assisted tools.
Nice to Have
- Experience specifically with the Kadence theme in WordPress.
- Experience with App Store and Google Play creative, including screenshots, preview videos, and creative testing.
- An AI-forward creative practice, including experience directing, evaluating, compositing, retouching, and refining AI-assisted output into production-ready assets.
- Motion design and video-editing skills, particularly with After Effects and Premiere Pro.
- Experience building lightweight automations or scalable creative-production workflows.
Application Requirements
Candidates should submit a resume and a portfolio of recent work. The portfolio should make it easy to evaluate hands-on Figma expertise, professional work for B2C technology or app brands, and WordPress-based design or publishing experience. Candidates should clearly identify their individual contributions to collaborative projects. Examples demonstrating an AI-forward creative process or motion design are encouraged but are not required.
Company profile:
Pinger is a remote-first company headquartered in San Jose, California. Its market-leading communications apps, TextFree, Sideline, and Index, have been downloaded by hundreds of millions of iOS and Android users around the world. Pinger is profitable, growing, and having fun—and is looking for someone to join its team!
EM Marketing offers a wide array of benefits for employees that are classified as W2 employees or work over 30 hours a week. These benefits include several medical plan options, with a portion of the premiums being covered by EM Marketing. Additionally, there are several dental, vision, supplemental options, and a 401K plan.