Content Marketing Specialist
Role Overview:
Join is seeking a hands-on Content Marketing Specialist to strengthen its content program, build lead nurture sequences, and turn existing expertise and assets into engaging marketing content. The consultant will help Join reach new accounts, establish thought leadership, and keep prospective customers engaged as they move toward a sales conversation.
Reporting to Join’s Head of Growth, the consultant will combine strong writing and execution skills with practical content marketing judgment. Initial priorities include developing nurture content, repurposing existing materials, and establishing a sustainable publishing cadence. Social media will support the broader content program, with LinkedIn as the primary channel.
Responsibilities:
- Develop and execute a lead nurture content program, including email sequences, supporting assets, and relevant offers for prospects who are not yet ready for a sales conversation.
- Audit existing content and video assets, identify valuable stories and insights, and refresh or repurpose them into blogs, nurture emails, and social posts.
- Write and edit thought leadership articles, blog posts, and other content that builds awareness and credibility with prospective customers.
- Establish and manage a consistent editorial calendar, with an initial blog cadence of approximately one to two posts per month, refined with the Head of Growth to prioritize quality and available capacity.
- Interview and collaborate with leadership, customer success, product, and sales stakeholders to develop accurate content grounded in industry expertise and customer needs.
- Apply on-page SEO/GEO best practices and contribute topic and keyword recommendations as familiarity with Join’s audience and market grows.
- Adapt and distribute content through LinkedIn, with light support for maintaining Join’s Facebook presence.
- Partner with Head of Growth to coordinate content reviews, publication, and nurture execution, while equipping sales with relevant content to share with prospects.
Qualifications:
- Strong B2B content marketing and writing experience, with samples demonstrating clear, compelling long-form content and email copy.
- Experience developing lead nurture programs and matching content and offers to different stages of the buyer journey. Proficiency in HubSpot, particularly for email marketing and nurture workflows, is a plus.
- Ability to learn a technical industry quickly, interview subject matter experts, and translate complex ideas into useful, accessible content.
- Strong editorial judgment and organizational skills, with the ability to manage a content calendar and move projects from idea through publication.
- Working knowledge of on-page SEO/GEO and experience adapting content for LinkedIn and other social channels.
- Experience in B2B technology, construction, or architecture, engineering, and construction (AEC) is a plus; industry experience is not required.
- WordPress publishing experience, keyword research skills, and familiarity with optimizing content for AI-driven discovery are additional advantages.
Company profile:
Join is a construction technology company whose preconstruction and design phase management platform helps owners, contractors, and design teams collaborate on complex building projects. By connecting cost, schedule, and design information, Join helps project stakeholders make informed decisions, manage risk, and deliver more predictable outcomes.
EM Marketing offers a wide array of benefits for employees that are classified as W2 employees or work over 30 hours a week. These benefits include several medical plan options, with a portion of the premiums being covered by EM Marketing. Additionally, there are several dental, vision, supplemental options, and a 401K plan.