April A. Rassa is a highly accomplished B2B SaaS marketing veteran with a proven track record of driving success. With direct experience in building and leading teams, she has executed product and go-to-market strategies that have resulted in significant growth and brand recognition. April’s expertise extends to managing successful exits, having contributed to five notable acquisitions throughout her career. With a strong focus on strategic planning, market analysis, and customer segmentation, she has consistently delivered exceptional results. April holds a Bachelor’s degree from the University of Michigan. In addition to her professional achievements, April is an avid enthusiast of outdoor activities, frequently seen cycling, hiking, and running conquering the hills of the Bay Area.
As an advisor to emerging and established B2B companies, April has introduced many approaches to growing businesses. She excels in introducing growth-oriented strategies, enhancing cross-functional collaboration, and implementing innovative approaches for driving business growth. With a keen focus on customer segments, she’s been instrumental in helping companies achieve transformations that map to the changing buying behaviors.
- Product Launch & GTM Strategy
- Product Messaging & Personas