Jie is a data professional turned product marketer with a strong passion for data and analytics. For the past 10 years, Jie has been helping organizations of various sizes bring innovative data management and analytics solutions to the market in both full-time and consulting capacities.
Jie’s ability to think creatively and strategically has allowed her to develop successful GTM strategies and compelling content that have helped companies gain a competitive edge in the market. Previous accomplishments include helping the storage startup Weka.io identify viable market opportunities through comprehensive market research; spearheading the customer journey project at DataStax by integrating marketing and sales data to establish a holistic view of the customers, enabling the company to make informed GTM decisions with those customer insights; revamping the website and creating sales pitch decks with value-oriented content for VISA; and developing the first series of battle cards and conducting the first sales training for AI startup Whiz.ai.
- Customer & Market Research
- Product Launch & GTM Strategy
- Product Messaging & Personas