A seasoned marketing and innovation consultant with over 25 years experience in the food and beverage industry, who has a proven track record of creating innovative new ways of meeting consumers’ needs. As a self-proclaimed foodie, Kim has a passion for learning about consumers and their tastes, desires, and needs, and identifying the intersection between emerging trends and new business opportunities. Throughout her career, Kim has led and assisted various marketing teams to new product success in large, medium and small size food and beverage companies. She has developed effective marketing strategies, introduced new and differentiated products, created proprietary packaging solutions and brought a variety of products to market through multiple consumer channels.
- Market Analysis
- Product Launch & GTM Strategy
- Product Messaging & Personas