20 years of online acquisition experience with a primary focus on Google and Facebook.
At BBVA Open Platform, I ran the lead generation efforts and coordinated an ABM approach for tackling very targeted fintech clients at banks and other large platforms needing money transfer BAAS services.
At Philanthropy University, I helped with the initial launch and drove 400,000 registrations for their free courses through both Google and FB ads in the 45 days after launch.
- Demand Gen: Automation, Email, Lifecycle, ABM
- Paid Acquisition: SEM, Social, Display