3 Reasons to Hire a Marketing Consultant for Parental Leave Coverage

Is one of your marketing managers going on parental leave? While your organization can celebrate and support an employee in this important life stage, your business simply can’t be put on hold. One easy solution is to hire an experienced marketing consultant to bridge the gap. Keep reading to see how an EM Marketing consultant partnered with SimplePractice to drive their business forward during a parental leave.

How Hiring a Consultant Helps Your Marketing Operations

1. Keep project momentum going

By hiring an expert consultant, all your team’s hard work and momentum don’t have to hit pause. An experienced consultant can pick up exactly where your marketing manager left off and ramp up quickly – helping your team drive projects and move towards your business goals. Whether it’s managing a product launch, overseeing content strategy, or leading digital marketing efforts, they can provide seamless continuity without requiring hand-holding.

2. Gain immediate expertise to tackle the job

Your needs can be met by a short-term specialist that can reduce the burden of redistributing the workload to existing teammates who may already have a full plate. By bringing in an experienced marketing consultant, your company is also benefiting from their industry knowledge. Consultants bring an outside perspective that can help optimize and innovate current company practices. Having another person to run things by and help advance projects can make a huge difference in the efficiency of your marketing team.

3. Manage your resources with flexibility

You can scale the consultant’s involvement based on project demands — from full-time engagement during critical phases to part-time support for ongoing maintenance. This adaptability allows you to efficiently hire based on your needs during the parental leave and ensure all essential marketing functions continue smoothly.

Case in Point: EM Consultant Helps SimplePractice With Their Product Line

Maggie Colby, a highly skilled and experienced product marketing consultant, filled in for a parental leave at SimplePractice, a behavioral health practice management software company. While given detailed documentation of her projects, she also did her own research into the industry and customer base that SimplePractice catered to. Additionally, Maggie’s expertise in small business brought immense value to the team.

Maggie’s scope included standing up a market study in partnership with the market research team to vet current and future product features. She also was a go-to resource to take on additional time-critical projects or special requests from the executive team when the staff was maxed out with their own work. Nearing the end of her assignment, Maggie held hand-off meetings with key stakeholders so that the employee on parental leave could easily step back into her role.

SimplePractice truly benefited from Maggie’s outside perspective as she brought a fresh set of eyes and new ideas that the team had not previously considered. Since she was already familiar with the organization, they did not hesitate to ask her to come back to cover the next parental leave as well.

Helping time-strapped marketing leaders find proven talent to fill a need is EM Marketing’s bread and butter. We provide flexible and high-quality marketing consultants who are ready to hit the ground running, anticipate needs, and deliver measurable results. Let’s talk!