Author Archives: Alice Chan

About Alice Chan

Alice Chan is the owner of BirdPR, a virtual PR agency out of San Francisco and partner to EM Marketing.

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Three Ways To Use Content To Promote Your Brand

Three Ways To Use Content To Promote Your Brand

With a PR landscape that’s fast-changing and new techniques emerging almost daily, it can be hard for start-ups to know the…

The Press Release Is Dead (Again)

The Press Release Is Dead (Again)

If the humble press release could talk, it would probably borrow from Mark Twain and say something like: “The reports…

How to Get the Most Out of PR for Your Early Stage Startup

How to Get the Most Out of PR for Your Early Stage Startup

When I first landed in Silicon Valley from the UK in the booming pre-bubble days of 1998, it felt as…

Top Takeaways from SXSW 2013

Top Takeaways from SXSW 2013

Another round of insanity at SXSW draws to a close, so I thought I’d jot down my top takeaways: 1.…