Author Archives: Colleen McCarthy

About Colleen McCarthy

Colleen McCarthy is an independent marketing consultant specializing in applying her hands-on marketing expertise at budget-conscious B2B and nonprofit organizations. Inside and outside of work, she loves to solve mysteries – whether they be how your company can reach your prospective customers or who the culprit is in her favorite whodunit novel!
Helping Sales Race through the RFP Process

Helping Sales Race through the RFP Process

Requests for Proposals (RFPs) or Requests for Information (RFIs) are a way of life for many marketers and sales teams…