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November 13, 2025 |
Mackenzie Hamilton

The AI Search Revolution: Key Takeaways from Thomas Smith on Generative Engine Optimization (GEO)

This Is EM
Presentation slide: "Zero to Launch: Building a Brand in 17 Days." Becky Loring, Creative Director.
November 5, 2025 |
Mackenzie Hamilton

Zero to Launch: Building a Brand in 17 Days with Generative AI

Creative Design & Development
This Is EM
The ROI of a Higher Hire: When Talent Actually Moves the Needle, featuring Azadeh, Account Lead at EM Marketing
October 23, 2025 |
Leilani Yau

The ROI of a Higher Hire: When Talent Actually Moves the Needle

This Is EM
Hire Higher: Woman smiling, discussing relationship-driven recruiting for marketing hires.
September 17, 2025 |
Leilani Yau

Why Relationship-Driven Recruiting Delivers Better Marketing Hires

This Is EM
Woman on phone reviewing document at desk, possibly consulting
September 10, 2025 |
Leilani Yau

Why Smart Companies Are Embracing Consultants When the Job Market Stalls

Product & Project Management
Lunch & Learn: Unlocking AIs Power with experts Kim Lopez-Walters, Tiffany Chin, and Laurence Shanet discuss AIs future.
August 28, 2025 |
Mackenzie Hamilton

Unlocking AI’s Power Revisited: What’s Changed, What’s Next

Future of Work
Katie Morell, Consultant Spotlight, smiling in front of a white brick wall
August 19, 2025 |
Leilani Yau

Facilitating with Flair: Meet Katie Morell

This Is EM
Man with long hair featured in Hire Higher blog post about cultural fit in marketing teams.
August 14, 2025 |
Leilani Yau

Beyond the Resume: What Cultural Fit Really Means in Marketing Teams

This Is EM
Lunch & Learn: Damon Brennan presenting on building AI into marketing workflows.
July 29, 2025 |
Leilani Yau

How to Build AI into Your Marketing Workflows

Creative Design & Development
This Is EM
Man in blue shirt smiling, discussing marketing expertise for success. Hire Higher text.
July 10, 2025 |
Leilani Yau

Higher Expertise: Why Marketing Success Demands Specialized Talent

This Is EM
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