The Human Marketer’s Report: Navigating the Future of Marketing in an AI-Driven World

We surveyed 100 marketers in the EM Community who have experience working at top brands like PayPal, Intuit, and Capital One to uncover their perspectives on the evolving marketing landscape. Here’s what we found:

• Personalization Paradox: 92% of marketers agree that personalized messaging is crucial—but 35% predict AI content threatens to diminish brand impact.
• AI and the New SEO Reality: As AI changes search engines and voice assistants become the norm, marketers must rethink their SEO strategy. 30% have already seen a drop in website traffic as AI plays a larger role in search.
• The Rise of Online Communities: With 31% of marketers believing industry-specific communities drive the highest engagement, learn why your brand must focus on human connections outside the sales pitch.
• Doing More with Less: 73% of marketers report feeling pressure to deliver more with reduced budgets. Learn how data-driven strategies and human expertise are key to maximizing ROI.
• The Demand for Human Marketers: 51% of marketers are worried about the potential risks of using AI in marketing and communications. Discover why creativity, problem-solving, and adaptability are more in demand than ever.

Why Should You Read This Report?

As new technologies reshape how customers search, engage, and purchase, staying human at the core of your marketing strategy is more important than ever. This report will help you:

• Understand how AI is impacting personalization, SEO, and content creation.
• Discover the most effective channels for driving engagement and conversions in 2025.
• Learn how to balance technology with creativity to maximize ROI.
• Explore the growing demand for human marketers who can drive business growth in a tech-driven world.

Download The Human Marketer’s Report.

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With over 450 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world, Magnolia is the business-ready composable Digital Experience Platform of choice for leading companies around the world, including American Express, JetBlue, The New York Times, CNN, Sanofi, Sainsbury’s, and Generali.