Our Services
AI-Powered Marketing
Artificial Intelligence (AI) and Large Language Models (LLMs) allow businesses to scale marketing activities like never before. While the technology is constantly evolving, you can take advantage of AI to increase productivity and expand your capabilities today. EM’s AI experts are here to help you capitalize on the value provided by these tools. Below are a few of the services we offer.
A deep inquiry into your marketing team’s processes to identify gaps where AI can assist. We take a KPI-centered approach to ensure alignment with your metrics.
- Deep dive into current marketing tools and AI usage
- Interview key stakeholders
- Review and map out marketing processes and practices
- Identify potential intellectual property requirements
We design a plan to enhance creativity, avoid pitfalls, and optimize use of the tools available to your marketing team. Whether the team is using public or proprietary generative AI, we help ensure consistent top-level storytelling at scale that evolves with the technology.
- Assessment and critique of campaigns and executions
- Onboarding in basic functionality of creative AI applications and best practices
- Ongoing supervision of employees using AI for creative applications
We develop a plan of implementation based on your specific business needs, including providing templates, prompts, and other relevant material.
- Customized, hands-on, live training classes
- Learning objectives crafted with leadership input
- AI demonstrations, customized templates/resources, Q&A, and assignments
- Refinement, adaptation, and editing of AI-generated materials
- Activation of new processes to address existing issues
Other Service Areas
Case Study – Facebook
Raising the profile of Facebook for Education
Tap into world-class product marketing expertise
Launch and GTM • Customer and Market Research • Product Messaging and Personas • Sales enablement
Case Study – Adobe
Growing the partnership between two enterprise giants
Get the specialists you need to succeed in any facet of digital marketing
Demand Gen: Automation, Email, Lifecycle, ABM • SEO & Organic Social Media • Paid Acquisition, SEM, Social, Display • Reporting & Analytics
Case Study – Gig Car Share
Jump starting stalled customer acquisition with a strike team
Express your value prop and feed your content machine
Content Strategy & Development • Brand & Product Positioning • Copy & Content Writing • Social Media
Case Study – Cyara
Helping a small team punch above its weight
Develop your brand from scratch, or make it pop in any medium
Graphic Design & Production • Creative Direction • UX/UI Design • Front-End & App Development
Case Study – Feedback Loop
From website redesign to branding and web production partner
What does marketing’s future hold? EM’ers are already there
AI Audit and Strategic Recommendations • Client Event and Advisory Panels • Fractional CMO