New HubSpot templates let assets be produced in 15 minutes
Bolder visual aesthetic that positions Cyara as a leader and innovator
New roadmap for strategic investment in content
Grew paid search to account for up to 40% of leads
New micro-conversion events allow for a more granular understanding of cost per engaged user
A tall order — and not enough hands to fill it
More than 300 leading global brands trust the Cyara CX Assurance Platform to improve customer service via interactive voice response (IVR) systems and call center representatives.
When the Australia-based company opened a Silicon Valley office in 2016, they brought in a locally-based CMO to lead marketing. Events, content, branding, pre-sales/sales, and client success were all within her purview. But, the team consisted of herself and two others.
A marketing team on tap
We started by providing Cyara with a copywriter who developed a new tagline, and messaging to inform content for the web, product launches, event promotions, and video scripts.
We then brought in an SEO expert to act as both player and coach. He guided and assisted the web developer with technical improvements and also helped them develop a strategic framework for their content investment.
Next we provided a paid acquisition specialist who set up a paid search program and advised on targeting and content for LinkedIn and Facebook advertising. He also instrumented analytics to track events earlier in the funnel to see if campaigns were working as expected.
Another consultant created a variety of HubSpot templates for blog posts, emails, newsletters and landing pages so that the internal team could create new assets in 15 minutes with no coding required.
“The consultants from EM Marketing do fantastic work and give us tremendous flexibility. They have come to our rescue on a regular basis, and, even as we build out our internal team, they will remain a valuable resource for us.”
A small but mighty marketing department
By providing expertise in areas where Cyara was lacking–copywriting paid media, data analysis, and reporting–the marketing team was able to punch above their weight. With expert consultants acting in an advisory capacity, the internal team was able to get the most from their budget and avoid costly mistakes. Our consultants were also able to roll up their sleeves and implement and optimize programs that the internal team could then sustain. With our help, Cyara was able to run a full complement of marketing programs with a very lean team–and get results.
