Intuit and EM Marketing: Better Together
EM Marketing and Intuit maintain a robust partnership. Whenever Intuit needs extra help or an infusion of specialized marketing knowledge, EM Marketing is there to deliver.
2004
Year
our partnership began
450
Total Projects
with Intuit
100
Number of clients
we’ve partnered with at Intuit
Project Snapshots
Here are snapshots of some of the many ways EM consultants have helped Intuit satisfy diverse marketing needs:
Product Marketing
Intuit sought out an EM consultant to help launch various new versions and products, including Point of Sale and Payments products for both desktop and mobile and a mobile POS solution for the quick-serve restaurant segment.
The consultant did extensive research and testing on onboarding, first-time-use, and retention to see how to improve adoption, and notably helped Intuit increase uptake of QuickBooksPayments by 18% by improving the onboarding process.
Content Promotion and Syndication
An EM consultant helped Intuit extensively with email marketing, SEO optimization,
and content syndication.
One element of this work was producing a newsletter targeting the SMB sector, with articles also published on Medium and syndicated to MSN and Inc. Another was helping the SEO team create surveys to source data to inform compelling stories, which the team would pitch to various sites to get follow links.
The consultant helped the team do segmentation and testing to ensure continuous optimization.
“EM consultants I’ve worked with are people I have full confidence in. It’s a natural step to say, ‘Who else do you have?'”
Senior Marketing Manager, Intuit
Project Management
An EM consultant worked with Intuit as a project manager focused on global and U.S. pricing for QuickBooks Online products, doing strategy work, execution of billing and communications migration, and troubleshooting.
Separately, this consultant served as project manager for the release of a new product combining TurboTax and QuickBooks Online Self-Employed.
Website Development and Migration
The Intuit.com Web team brought an EM consultant on board to manage ongoing projects for the website, including page development and migrating Intuit’s QuickBooks website between technology stacks twice within seven years.
The consultant did four major price tests and three UI tests to help determine the strategy for migration, and the consultant’s input significantly changed the look and feel of the UI and had a major impact on revenue performance.
