Transforming the e-Commerce/DTC channel for profitability
- Digital audit, strategy, objectives and tactical plan
- Vendor recruitment and management
- Paid ad campaign reporting and content enhancements
- Website optimizations
- Social media management
- Increase in overall revenue by 49.8%
- Increase in revenue from paid search by 90%
- Improved ecommerce conversion rate by 94%
- Assist in the hiring of an internal successor to take over marketing
Digital for DTC
Blendtec is known for designing and manufacturing the world’s safest and most powerful commercial and residential blenders. Proudly designed and assembled in the USA, you might recognize them as the high-speed blender used by Jamba Juice.
In early 2020, Blendtec realized their e-commerce operations needed significant improvements. Add to that the supply chain and manufacturing challenges that became painful for many businesses during the pandemic. They turned to EM Marketing for help with acquisition marketing, e-commerce, website usability, and conversion rate optimization.
Blending Brand with Performance Marketing
With expertise in performance marketing and e-commerce, an EM consultant started with an audit to identify areas for optimization in Blendtec’s digital marketing. Their strategy had been largely brand focused, targeting high-end athletes and celebrities.
Aggressively aiming for $3 million in revenue from the website direct-to-consumer sales, the consultant focused on building up the most profitable channels. This meant enhancing paid ad campaigns, selecting and managing a new email vendor, running creative merchandising and clearance promotions, improving website usability, and bringing on another EM consultant to manage organic social media.
A shift to target cooks and busy moms along with a redesigned shopping experience proved to be successful in increasing conversions. The team worked in partnership with an influencer marketing agency to drive brand awareness and engagement with its new target audience.
Reaching Goals and Passing the Baton
They blew that $3 million revenue goal out of the water! The team was able to grow their revenue by 49.8%, increase revenue from paid search almost 90%, and improve their ecommerce conversion rate by 94%.
After a three year stint, and once the internal team was ready to take their marketing efforts back over, EM’s consultant helped review resumes and interview candidates to find the best marketing leader to keep powering their success.