Billtrust
Event Crunchtime: From Stuck to Success
Deliverables
- Full Event Management and Logistics Planning
- Venue and Contract Negotiation
- Vendor and Speaker Management
- Attendee Materials, Registration and Itineraries Management
Results
- Successful event from start to finish with increased attendance over previous in-person events.
An urgent need to execute an important event
Billtrust develops solutions that dramatically improve financial processes, deliver transformative customer experiences, and provide insights to enable faster, better decisions — all to create raving fans and long-term loyalty.
Billtrust was shorthanded leading up to their Insight User Conference. They were behind schedule with only three months until showtime. The previous internal employee managing the event left, and the agency responsible for backfilling was not effective. That’s when EM entered the chat.
An event expert to fit the bill
Our consultant, Monica Ortiz, was a perfect fit for the role. With over 30 years of experience in event marketing, she knew what the project needed and wasn’t afraid to roll up her sleeves to get the job done.
“She is the ultimate team player and really understands our business, company and people.” -Sr. Director of Marketing Communications
Owning the event for client success
Monica was able to get things back on track by effectively managing everything from speakers and vendors to executives and content production teams. She embedded herself in the team and successfully took ownership of the event management.
The success of this user conference also led to a longer partnership between EM and Billtrust that expanded Monica’s role to include a virtual Sales Kickoff, a 4 day, in-person Senior Leadership conference in Orlando and support of and interim management of their trade show division while they searched for a full time Director of Events.