Dropbox
EM consultants are there to hit the ground running and help support Dropbox with their specialized expertise whenever needed.
Project Snapshots
Here are snapshots of some of the many ways EM consultants have helped Dropbox satisfy diverse marketing needs:
7
Years
of EM partnering with Dropbox
10
EM consultants
who have helped Dropbox
24
EM Projects
with Dropbox
78%
EM Contracts
extended
Brand Alignment after Acquisition
Recently acquired by Dropbox, DocSend hired EM consultant Tamika Jackson to streamline the process of aligning their branding and voice.
Tamika was responsible for the incorporation of Dropbox’s tone, colors and designs into DocSend’s landing pages creating a marriage of the two that upheld Dropbox’s guidelines.
Dropbox was so impressed with Tamika’s performance, she had her contract with them renewed!
Partnership Copywriting
Dropbox brought in EM Consultant, Jeremy Hainline, to cover for an employee on parental leave.
At Dropbox, Jeremy was directly responsible for the copy for the Dropbox partnership with the McLaren Formula 1 team. He wrote copy for partnership landing pages, newsletters, promotional webinar materials, and VIP partnership event materials – making sure that the tone of voice stayed true to both brands’ guidelines.
During his time at Dropbox, Jeremy became the go-to person for best practices related to advertising marketing and direct response copywriting.
“[EM Consultants] are lovely to work with and really take great initiative…
I hear nothing but positive things from partners.”
-Editorial Director, Writing Studio
Abandoned Cart Experience Improvements
Dropbox sought Allison Szeto’s help with their abandoned cart experiments through A/B testing, identifying what messaging would attract customers back to their carts best.
She became the subject matter expert in testing their abandoned cart emails for imaging, subject lines, length, directness, and urgency. Her experiments helped Dropbox maintain low unsubscribe rates, high click-through rate, and identify the messaging that drove the most revenue.
Allison and her team leveraged machine learning to analyze emotional triggers—such as gratification, regret, urgency, and curiosity—that influenced customer behavior. She then spearheaded a cross-functional effort to implement these insights across teams.
Allison’s impact at Dropbox led them to employ her full-time after her six-month consulting contract was completed.
