Sharpen
Relaunching EdTech products & driving demand
Deliverables
- Product messaging plan
- Content strategy
- In-depth customer/persona research
- Rebrand/relaunch guidance
- Awareness, conversion, and retention strategy
Results
- Site conversions increased 76% within 2 weeks
- New trial offer conversions increased by 25% within 2 weeks
- Successful rebrand/relaunch
Sharpening their edtech product positioning
Sharpen is an edtech company in the early education space with a goal to provide families with equitable and affordable access to learning solutions. They needed help positioning their products to ultimately gain awareness and scale and convert customers. They called on EM.
An all-around expert for a job that kept growing
Our consultant, Jennifer Ybarra, with 20+ years experience and a track record of building and executing integrated marketing and learning campaigns for socially impactful businesses, was perfect for the job at hand. She joined the team to assist with product marketing and messaging.
Quickly, her role grew as they realized they would need more in-depth consumer research, content strategy, and ultimately a rebrand and relaunch to increase awareness, conversion, and retention within the key target audience.
Educating customers and increasing conversions
Within the first 2 weeks of launch, conversions to the site increased by 76%. The traffic driven to the site resulted in a 25% increase in conversions for their new trial offer. Jennifer was able to identify the team’s needs and take action to bring their goals to fruition.
