Earnin
Confidently making the jump into B2B
Deliverables
- Go-to-market strategy, including opportunity sizing, revenue forecasting, ICP and buyer persona definitions
- Content/messaging & positioning plan
- Demand generation, performance marketing and sales enablement strategy.
Results
- Gained alignment between cross-functional team leaders
- Successful GTM launch of Credit Monitoring product
Reimagining the way money moves
EarnIn, a pioneer of Earned Wage Access, helping people access their earned wages before their regular payday, came to EM for help expanding their business from D2C to B2B and B2B2C. EM had just the expert for the project.
Specialized expertise to make an impact
To rise to the challenge of making the expansion from D2C to B2B, EM brought in a consultant with VP level experience to define and build out the team’s go-to-market strategy. The business plan focused on operationalizing and scaling their B2B business, building awareness, thought leadership, driving qualified pipeline and increasing adoption. The consultant started with a market opportunity and competitive analysis, leading to a full strategy with special attention on messaging, demand generation, and account penetration and expansion.
A cross-functional plan for success
Our EM consultant successfully established priorities, timelines, budget and resource plan, and aligned cross-functional team leaders behind shared goals. She partnered with executives, business development, finance, and customer success to help define joint revenue targets, providing go-to-market strategies for multiple products in the B2B space, including their credit monitoring product.