
ParentSquare
Better than an educated guess to build new content strategy
Deliverables
- SEO performance report
- Website and blog content audit
- Competitive analysis
Results
- Informative insights to inform a new content strategy

The need for clarity on content performance
ParentSquare, a platform for school districts to connect with families, sought a more strategic approach to achieve higher rankings in organic search in the competitive EdTech space. As their website and blog were a mix of past goals and projects, ParentSquare wanted to understand how the content was performing relative to a set of competitors.
Insights from an expert digital marketer
EM Marketing enlisted a seasoned digital strategist to investigate the overall SEO health of ParentSquare’s website as well as its top competitors – focusing on reviewing analytics and doing a light auditing of the content. The consultant used Google Analytics and Google Search Console data around traffic and user engagement to produce an insightful report.
Data to back a new content strategy
After the audit, ParentSquare gained clarity on which sections of the website were driving non-branded traffic. The competitive analysis helped them with valuable insights about alternative content strategies getting traction in their market.
























