DarioHealth
Fresh Content Helped This Personal Health Management Leader Compete in B2B Marketplace
Deliverables
- Content Strategy & Development
- Campaign Messaging
- Long-Form Content Writing
Results
- Blog Posts
- Thought Leadership Whitepapers
- Clinical Research Anthology
- Email Campaigns
- LinkedIn Ads
Moving Dario from DTC to B2B
Having proved itself as a leader in personal health management among consumers who needed help managing chronic conditions like diabetes, high blood pressure, and obesity, DarioHealth decided to offer its products to employers and health plans as a voluntary benefit.
The digital healthcare company turned to EM Marketing for help getting its new B2B messaging out into the marketplace.
An expert content creator to roll out new messaging
EM Marketing matched the perfect content consultant, well-versed in copywriting and storytelling for big brands as well as tech startups, to work closely with Dario’s Director of Marketing to create a wide range of deliverables.
The long and short of it: thought leadership to emails and ads
The EM Marketing consultant wrote a variety of content – from email nurture campaigns and LinkedIn ads to blog posts and thought leadership whitepapers. Much of the content leveraged the expertise of Dario’s Chief Medical Officer, Dr. Omar Manejwala, an expert in addiction who was developing ideas around the six domains of personalization that guaranteed successful self-management of chronic conditions.
As concepts were evolving in real time, EM’s content consultant had to advance the narrative in a logical way, while being flexible enough to accommodate new storylines.