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Marketing Operations

Optimize and streamline marketing processes by leveraging technology, data analytics, and automation. From managing campaigns and lead generation to tracking and analyzing performance metrics, EM provides end-to-end support to align marketing strategies with business objectives. Below are just a few of the services we offer.

Project & Program Management Image of an arrow within a circle. When clicked on, more information is revealed.

Expert guidance and oversight on projects and programs. Ensures efficient planning and delivery of initiatives, while effectively managing resources and stakeholders to achieve established goals. Sample deliverables may include:

  • Goal alignment document
  • Gantt charts, dependency maps, etc. to gain visibility to risks and ensure timely delivery of projects
  • Project or Program milestone calendar
Email Marketing Image of an arrow within a circle. When clicked on, more information is revealed.

Targeted strategies, engaging content, and automated workflows to deliver personalized and impactful email campaigns, fostering customer engagement and driving conversions. Sample deliverables may include:

  • Documented plans for nurture campaigns and targeting
  • Email copy
  • Campaign plan and execution report
Tech & Platform (Strategy and Implementation) Image of an arrow within a circle. When clicked on, more information is revealed.

Strategic guidance and seamless implementation of cutting-edge technologies and platforms. Enables businesses to optimize their digital infrastructure, enhance operational efficiency, and unlock new growth opportunities. Sample deliverables may include:

  • Tech stack audit and recommendations
  • Tech strategy report and implementation schedule
  • Gantt charts, dependency maps, etc. to gain visibility to risks and ensure timely delivery of projects
Analytics, Reporting, Dashboards (GA4 implementation) Image of an arrow within a circle. When clicked on, more information is revealed.

Implementation of GA4, enabling businesses to gain valuable insights through comprehensive data analysis, intuitive reporting, and visually impactful dashboards, empowering data-driven decision-making and performance optimization. Sample deliverables may include:

  • Full analytics audit and recommendations
  • Custom-build dashboards tailored to the unique needs of the business

How can we help you?

Craft. Pride. Satisfaction. The knowledge that you’re good at what you do and love doing it. These are the reasons EM Marketing makes it easier for clients to achieve their marketing objectives. Our experienced professionals don’t just get it, they’re willing to get right to work doing it on your behalf – so you can spend your time on other important initiatives.

Let’s talk

Other Service Areas

Marketing Operations
Product Marketing
Growth & Digital
Content & Writing
Design & Development
Next Gen Services

Pull together the people, pieces, and pipeline

Project Management • Program Management

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Case Study – Facebook

Raising the profile of Facebook for Education

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Tap into world-class product marketing expertise

Launch and GTM • Customer and Market Research • Product Messaging and Personas • Sales enablement

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Case Study – Adobe

Growing the partnership between two enterprise giants

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Get the specialists you need to succeed in any facet of digital marketing

Demand Gen: Automation, Email, Lifecycle, ABM • SEO & Organic Social Media • Paid Acquisition, SEM, Social, Display • Reporting & Analytics

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Case Study – Gig Car Share

Jump starting stalled customer acquisition with a strike team

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Express your value prop and feed your content machine

Content Strategy & Development • Brand & Product Positioning • Copy & Content Writing • Social Media

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Case Study – Cyara

Helping a small team punch above its weight

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Develop your brand from scratch, or make it pop in any medium

Graphic Design & Production • Creative Direction • UX/UI Design • Front-End & App Development

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Case Study – Feedback Loop

From website redesign to branding and web production partner

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What does marketing’s future hold? EM’ers are already there

AI Audit and Strategic Recommendations • Client Event and Advisory Panels • Fractional CMO

Learn more >

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