Our Services

Product Marketing

Understanding your customers, competitors, and current performance is a critical driver of marketing success. But, too often you’re forced to deploy your resources to the next tactical campaign. While we are experts at execution, we are also your strategic partner to help see the forest for the trees. EM has proven product marketing services to uncover the next opportunity before your competitors do. Below are just a few of the services we offer.

Customer & Market Research

Qualitative and quantitative research to better understand customer needs, informing messaging strategy and influencing roadmap development. Sample deliverables vary depending on scope and type of market research and may include:

Competitive analysis
Target market analysis
Brand sentiment report
Customer segmentation assessment

Product Positioning, Messaging, & Persona Development

Foundational work to articulate how your product meets the needs of a specific audience better than other solutions in the market. Sample deliverables may include:

Positioning roadmap
Persona deck with summaries of target persona(s) and key pain points, etc.
Messaging toolkit to share with stakeholders and/or external agencies for consistent collateral development

Product Launch & Go-To-Market (GTM) Strategy

Development of launch plan for a new product, based on understanding of internal goals, available marketing channels, and competitive analysis. Sample deliverables may include:

GTM strategy, in partnership with key stakeholders, to ensure collaboration across sales and marketing channels
Tactical launch plan (includes establishing progress milestones and key performance indicators)

Pricing & Packaging

Recommendations on product pricing and packaging strategies to maximize key metrics such as revenue or adoption. Sample deliverables may include:

Competitive analysis of similar offerings
Quantitative market research to support recommendations
Analysis deck of recommended pricing structures and price points

Sales Enablement

Development of assets to help sales improve win rates. Sample deliverables may include:

Sales and asset strategy plans
Battlecards
Leave-behind collateral (1-page white papers, decks, etc.)

Win/Loss Analysis

Compilation and analysis of customer feedback to understand why sales deals close (or not). Facilitation of interviews with prospects to get detail on win/loss reasons. Sample deliverables may include:

Interview guide and analysis
Key factors report – driving win/loss in sales deals

How can we help you?

Craft. Pride. Satisfaction. The knowledge that you’re good at what you do and love doing it. These are the reasons EM Marketing makes it easier for clients to achieve their marketing objectives. Our experienced professionals don’t just get it, they’re willing to get right to work doing it on your behalf – so you can spend your time on other important initiatives.

Let’s talk