Our Services
Product Marketing
Understanding your customers, competitors, and current performance is a critical driver of marketing success. But, too often you’re forced to deploy your resources to the next tactical campaign. While we are experts at execution, we are also your strategic partner to help see the forest for the trees. EM has proven product marketing services to uncover the next opportunity before your competitors do. Below are just a few of the services we offer.
Qualitative and quantitative research to better understand customer needs, informing messaging strategy and influencing roadmap development. Sample deliverables vary depending on scope and type of market research and may include:
- Competitive analysis
- Target market analysis
- Brand sentiment report
- Customer segmentation assessment
Foundational work to articulate how your product meets the needs of a specific audience better than other solutions in the market. Sample deliverables may include:
- Positioning roadmap
- Persona deck with summaries of target persona(s) and key pain points, etc.
- Messaging toolkit to share with stakeholders and/or external agencies for consistent collateral development
Development of launch plan for a new product, based on understanding of internal goals, available marketing channels, and competitive analysis. Sample deliverables may include:
- GTM strategy, in partnership with key stakeholders, to ensure collaboration across sales and marketing channels
- Tactical launch plan (includes establishing progress milestones and key performance indicators)
Recommendations on product pricing and packaging strategies to maximize key metrics such as revenue or adoption. Sample deliverables may include:
- Competitive analysis of similar offerings
- Quantitative market research to support recommendations
- Analysis deck of recommended pricing structures and price points
Development of assets to help sales improve win rates. Sample deliverables may include:
- Sales and asset strategy plans
- Battlecards
- Leave-behind collateral (1-page white papers, decks, etc.)
Compilation and analysis of customer feedback to understand why sales deals close (or not). Facilitation of interviews with prospects to get detail on win/loss reasons. Sample deliverables may include:
- Interview guide and analysis
- Key factors report – driving win/loss in sales deals
Other Service Areas
Case Study – Facebook
Raising the profile of Facebook for Education
Tap into world-class product marketing expertise
Launch and GTM • Customer and Market Research • Product Messaging and Personas • Sales enablement
Case Study – Adobe
Growing the partnership between two enterprise giants
Get the specialists you need to succeed in any facet of digital marketing
Demand Gen: Automation, Email, Lifecycle, ABM • SEO & Organic Social Media • Paid Acquisition, SEM, Social, Display • Reporting & Analytics
Case Study – Gig Car Share
Jump starting stalled customer acquisition with a strike team
Express your value prop and feed your content machine
Content Strategy & Development • Brand & Product Positioning • Copy & Content Writing • Social Media
Case Study – Cyara
Helping a small team punch above its weight
Develop your brand from scratch, or make it pop in any medium
Graphic Design & Production • Creative Direction • UX/UI Design • Front-End & App Development
Case Study – Feedback Loop
From website redesign to branding and web production partner
What does marketing’s future hold? EM’ers are already there
AI Audit and Strategic Recommendations • Client Event and Advisory Panels • Fractional CMO