Author Archives: Leilani Yau

About Leilani Yau

Leilani Yau is a digital marketing consultant, specializing in content marketing and social media for small businesses and non-profits, and helps clients L.O.V.E. (Listen, Offer, Value, Engage) their target audiences online.
Client Project: Illuminate Education Product Sheets

Client Project: Illuminate Education Product Sheets

Illuminate Education creates tools to promote educator and student success. In 2016, EM Marketing crafted new messaging and designed a…

EM Marketing Kicks Off 2017 Right

EM Marketing Kicks Off 2017 Right

Boasting a new space in 2016, EM Marketing found it to be the best place to commemorate a successful year,…

5 Examples of B2B Facebook Video Marketing

5 Examples of B2B Facebook Video Marketing

Are you part of the 70% of U.S. marketers planning to use social video ads in the coming 12 months? Keep…

Freedom Friday: Re-Orgs, Projects, and CMOs, Oh My!

Freedom Friday: Re-Orgs, Projects, and CMOs, Oh My!

One of the great benefits of being a consultant is having flexibility in your work schedule. Being your own boss,…

Growth Marketing, Demystified

Growth Marketing, Demystified

Recently, a group of EM Marketing consultants had the privilege of engaging with Adelyn Zhou about growth marketing. And really,…

How to Convert Your Traditional Résumé Into a Consulting Résumé

How to Convert Your Traditional Résumé Into a Consulting Résumé

Are you making a transition into independent consulting? It’s time to re-think your résumé. Sure, you may have a nice, reverse-chronological…

Don’t Have a Vacation Problem. [Photos]

Don’t Have a Vacation Problem. [Photos]

On Labor Day (a holiday that celebrates American workers), a BBC article stated that 40% of Americans choose not to take vacation days to which they’re…

When In-Between: Practical Ways to Re-Engage [Infographic]

When In-Between: Practical Ways to Re-Engage [Infographic]

Earlier this year, Ken Chen covered a topic many consultants face: one project ends, and another project hasn’t been lined up…

Move from the Tech Cube Farm to Independent Marketing Consulting Success [Book Review]

Move from the Tech Cube Farm to Independent Marketing Consulting Success [Book Review]

If you’re new to marketing consulting or are considering becoming a consultant (and perhaps have big goals — hey, it…

Web Design Strategy: Use Your Brain

Web Design Strategy: Use Your Brain

Think your website needs a redesign? Recently, we covered top web design trends for 2015. Certainly, aesthetic tastes and technology have changed…