DarioHealth

Fresh Content Helped This Personal Health Management Leader Compete in B2B Marketplace

Content & Writing, Content Strategy & Development, Copy & Content Writing

Deliverables

Content Strategy & Development
Campaign Messaging
Long-Form Content Writing

Results

Blog Posts
Thought Leadership Whitepapers
Clinical Research Anthology
Email Campaigns
LinkedIn Ads

Moving Dario from DTC to B2B

Having proved itself as a leader in personal health management among consumers who needed help managing chronic conditions like diabetes, high blood pressure, and obesity, DarioHealth decided to offer its products to employers and health plans as a voluntary benefit.

The digital healthcare company turned to EM Marketing for help getting its new B2B messaging out into the marketplace.

An expert content creator to roll out new messaging

EM Marketing matched the perfect content consultant, well-versed in copywriting and storytelling for big brands as well as tech startups, to work closely with Dario’s Director of Marketing to create a wide range of deliverables.

The long and short of it: thought leadership to emails and ads

The EM Marketing consultant wrote a variety of content – from email nurture campaigns and LinkedIn ads to blog posts and thought leadership whitepapers. Much of the content leveraged the expertise of Dario’s Chief Medical Officer, Dr. Omar Manejwala, an expert in addiction who was developing ideas around the six domains of personalization that guaranteed successful self-management of chronic conditions.

As concepts were evolving in real time, EM’s content consultant had to advance the narrative in a logical way, while being flexible enough to accommodate new storylines.

Toast POS system in a restaurant setting with pizza and beer on the bar

Dropbox interface showing file organization with All files, Create, and Upload options.

Person using the Earnin app on their phone, showing $100 available. Holding a coffee cup at a checkout.

Woman using DarioHealth app on her phone, surrounded by health icons.

Blendtec blender with grains in a kitchen, ready to blend a smoothie.

Two men discussing data analytics at Treasure Data

PPDG PosterPPDG FlyerPayPal Digital Gifts Campaign BoothPayPal Digital Gifts Booth SignupsPayPal Digital Gifts Advertisements

KUIU hunting gear: Hunter with backpack in camouflage.

Two friends loading gear into a Gig Car Share vehicle with the ocean in the background. "Get in. Go!

Cyara dashboard showing call results, test cases, and service group performance metrics on desktop and mobile.

Student raising hand in class, overlaid with "FB" in a circle. Facebook for Education.

Coursera: Smiling student with coffee and headphones, ready to learn.

Clover POS system, showing register, orders, and employee management apps.

Feedback Loop's agile research platform landing page showcasing customer logos and product features.

How can we help you?

Craft. Pride. Satisfaction. The knowledge that you’re good at what you do and love doing it. These are the reasons EM Marketing makes it easier for clients to achieve their their marketing objectives. Our experienced professionals don’t just get it, they’re willing to get right to work doing it on your behalf – so you can spend your time on other important initiatives.

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