Qtrac

Qtrac Elevates Enterprise Sales with Custom AI Solutions, Fueled by EM’s Fractional Expertise

Deliverables

Custom AI Sales Enablement System
Marketing Tech Stack Optimization
Automation Workflows

Results

Enhanced Sales Efficiency & Nurture
Industry-Leading Innovation
Cultural Alignment and Curiosity

An AI-Sized Opportunity

Qtrac is a B2B SaaS company that digitizes the last mile of in-person service, transforming physical visits into measurable, data-driven customer experiences across industries. As the company scaled its go-to-market efforts, Qtrac needed to increase marketing efficiency while operating within a lean model. The Head of Marketing sought an innovative, high-impact partner capable of integrating advanced AI into the MarTech stack, enabling the team to remain agile, amplify impact, and avoid building a large, full-time organization.

AI-Enabled Expert Enters the Chat

EM Marketing placed Barry Strauss, a fractional consultant selected for his breadth of experience across the full marketing and technology spectrum and, critically, for his curiosity and eagerness to innovate. Qtrac needed a partner who would not only manage the current stack but actively help build what came next.

Barry acted as a tech-stack architect and GTM engineer, focusing on strategic, high-leverage initiatives. His primary contribution was the design and implementation of a custom AI-driven sales enablement system. Orchestrated using Make.com and fully integrated with HubSpot, the system ingests conversational data such as call transcripts and emails, analyzes it through a custom GPT, and delivers tailored objection-handling playbooks directly within the HubSpot customer record. This gave sales teams early visibility into likely objections and clear guidance on how to address them proactively, significantly improving sales efficiency and consistency.

“EM’s ability to understand what my challenge was and to find the right skill set… really finding somebody that had that level of curiosity, this appetite for trying new technology and integrating it with our tech stack. That was probably the biggest challenge… And that’s what EM did.” -Christophe Pla, Qtrac

Custom AI Sales Solution Brings Game-Changing Insights

Qtrac achieved a significant boost in sales efficiency and technological sophistication. The custom AI system gives their enterprise sales team a “crystal ball,” anticipating customer objections and instantly providing the precise, data-backed playbooks needed for successful, high-touch interactions. This innovative solution was so advanced that it impressed developers at the HubSpot INBOUND conference. By deploying EM’s fractional, tech-first expert, Qtrac is able to compete and thrive in its complex enterprise market.

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How can we help you?

Craft. Pride. Satisfaction. The knowledge that you’re good at what you do and love doing it. These are the reasons EM Marketing makes it easier for clients to achieve their their marketing objectives. Our experienced professionals don’t just get it, they’re willing to get right to work doing it on your behalf – so you can spend your time on other important initiatives.

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