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Home   /   All Posts   /   Category: This Is EM
November 13, 2025 |
Mackenzie Hamilton

The AI Search Revolution: Key Takeaways from Thomas Smith on Generative Engine Optimization (GEO)

This Is EM
Presentation slide: "Zero to Launch: Building a Brand in 17 Days." Becky Loring, Creative Director.
November 5, 2025 |
Mackenzie Hamilton

Zero to Launch: Building a Brand in 17 Days with Generative AI

Creative Design & Development
This Is EM
The ROI of a Higher Hire: When Talent Actually Moves the Needle, featuring Azadeh, Account Lead at EM Marketing
October 23, 2025 |
Leilani Yau

The ROI of a Higher Hire: When Talent Actually Moves the Needle

This Is EM
Hire Higher: Woman smiling, discussing relationship-driven recruiting for marketing hires.
September 17, 2025 |
Leilani Yau

Why Relationship-Driven Recruiting Delivers Better Marketing Hires

This Is EM
Woman on phone reviewing document at desk, possibly consulting
September 10, 2025 |
Leilani Yau

Why Smart Companies Are Embracing Consultants When the Job Market Stalls

Product & Project Management
Lunch & Learn: Unlocking AIs Power with experts Kim Lopez-Walters, Tiffany Chin, and Laurence Shanet discuss AIs future.
August 28, 2025 |
Mackenzie Hamilton

Unlocking AI’s Power Revisited: What’s Changed, What’s Next

Future of Work
Katie Morell, Consultant Spotlight, smiling in front of a white brick wall
August 19, 2025 |
Leilani Yau

Facilitating with Flair: Meet Katie Morell

This Is EM
Man with long hair featured in Hire Higher blog post about cultural fit in marketing teams.
August 14, 2025 |
Leilani Yau

Beyond the Resume: What Cultural Fit Really Means in Marketing Teams

This Is EM
Lunch & Learn: Damon Brennan presenting on building AI into marketing workflows.
July 29, 2025 |
Leilani Yau

How to Build AI into Your Marketing Workflows

Creative Design & Development
This Is EM
Man in blue shirt smiling, discussing marketing expertise for success. Hire Higher text.
July 10, 2025 |
Leilani Yau

Higher Expertise: Why Marketing Success Demands Specialized Talent

This Is EM
Thomas Smith, AI marketing expert, discusses Navigating Marketings AI Revolution.
June 20, 2025 |
Leilani Yau

Navigating Marketing’s AI Revolution: AI Talk with Expert Thomas Smith

Future of Work
Positioning & Brand Management
This Is EM
The Human Marketers Report cover featuring a woman contemplating the future of marketing in an AI-driven world.
June 4, 2025 |
EM Marketing

The Human Marketer’s Report: Navigating the Future of Marketing in an AI-Driven World

Content
Growth & Digital
Positioning & Brand Management
Two men and a person with a SaaStr logo at the SaaStr Annual Summit.
May 22, 2025 |
Kevin Cranfill

48 Hours at SaaStr Annual 2025

Future of Work
Hire Higher: emmarketing logo with Hire Higher and services including consulting, strategic services, and full-time search.
May 19, 2025 |
Kathy Jung

Hire Higher: Your Personalized Pathway to the Perfect Hire

Future of Work
This Is EM
Person typing on laptop with a search bar overlay; adapting SEO as AI changes search
April 23, 2025 |
Daniel Gehant

Adapting SEO as AI Changes How We Search

Growth & Digital
Marketing leaders' insights on future trends, "What's Top of Mind for Marketing Leaders in 2025?
April 2, 2025 |
Leilani Yau

What’s Top of Mind for Marketing Leaders in 2025?

Future of Work
Woman working on laptop at desk, considering marketing consultant for parental leave coverage.
March 17, 2025 |
Isabel Harnett

3 Reasons to Hire a Marketing Consultant for Parental Leave Coverage

Product & Project Management
Consultant Spotlight: Leslie Fisher, wearing red glasses and a red sweater, smiles
March 12, 2025 |
Leilani Yau

Championing Cultural Equity: Meet Leslie Fisher

This Is EM
Human hand shaking robotic hand, representing AI and human collaboration in marketing.
February 27, 2025 |
Leilani Yau

How Marketing Leaders Can Navigate Today’s AI Landscape

Future of Work
Sneakers facing START on asphalt, symbolizing new beginnings for 2025
January 16, 2025 |
Debbie Crouse

3 Steps to Start 2025 Strong: Reflect, Plan, Adjust

Product & Project Management
When, Where, and How to Dream Big and Celebrate Bigger in 2025
December 13, 2024 |
Ken Chen

When, Where, and How to Dream Big and Celebrate Bigger in 2025

This Is EM
Inside a crashing ocean wave, showing the power of the sea. Perfect for founder mode inspiration.
November 7, 2024 |
Kevin Cranfill

Inspiration Mode: How Founders Can Break Through and Scale Their Businesses

Creative Design & Development
Tackling High-Impact Projects in the Face of Product Marketing Overload
October 31, 2024 |
Harini Sridharan

Tackling High-Impact Projects in the Face of Product Marketing Overload

Product & Project Management
Modern home office workspace with laptop, desktop, and Work Hard Anywhere screen, ideal for digital portfolio design.
October 24, 2024 |
Leilani Yau

How 4 Marketing Pros Designed Their Digital Portfolios

Consulting Tips
Content
Consultant Spotlight: Todd Nelson, smiling in a headshot, wearing glasses and a purple shirt.
October 2, 2024 |
Leilani Yau

Blending Strategy and Creativity: Meet Todd Nelson

Positioning & Brand Management
This Is EM
Team collaborating on brand marketing strategy, presentation on screen, laptop open.
September 17, 2024 |
Todd Nelson

A Brand Without Strategy: The Risk of Letting Someone Else Define You

Positioning & Brand Management
Creativity is like stuff. So, what is stuff? Knowledgeable hardball fans know that stuff relates to the quality of a pitcher’s pitches. It may have to do with, in no particular order, control, command, velocity. It might be the mustard on a fastball, the spin rate on a curveball, the break angle of a slider. It might have to do with the way the ball comes out of the pitcher’s hand, that same pitcher’s raw athletic ability, or maybe even his baseball acumen. It’s an intangible that every pitcher wants, but not every pitcher has.
September 16, 2024 |
Kevin Cranfill

The Key to Raising Your Brand Storytelling Game

Creative Design & Development
Positioning & Brand Management
Stephanie Peterson, Consultant Spotlight, against a world map background
September 12, 2024 |
Leilani Yau

Going and Growing Global: Meet Stephanie Peterson

Positioning & Brand Management
This Is EM
Two speakers on stage at an event with colorful decorations and logo.
July 24, 2024 |
Monica Ortiz

Give Fall Event Planning the Grace of Time

Content
Creative Design & Development
Diverse group of students smiling and laughing together, promoting inclusion.
June 28, 2024 |
Keshawn Hughes

DEI Today: We’re Still on a Journey Towards Inclusion and Business Success

Positioning & Brand Management
Nicole Hanusek, web design consultant, smiling in a headshot with glasses.
June 13, 2024 |
Leilani Yau

Balancing Web Design and A Love for Art: Meet Nicole Hanusek

This Is EM
Woman on video call, possibly consulting, working on a laptop at a wooden table.
May 1, 2024 |
Katherine Gustafson

7 Tips for Using Consultants Strategically When Budgets Are Snug

Future of Work
Product & Project Management
Luchina Fisher, consultant, smiling with grey braids, featured in Consultant Spotlight
April 23, 2024 |
Leilani Yau

Savvy Storytelling: Meet Luchina Fisher

Creative Design & Development
This Is EM
Group of people in a meeting, possibly discussing marketing strategies. Fractional CMO could help with this.
March 15, 2024 |
Leilani Yau

5 Reasons You Should Hire a Fractional CMO

Growth & Digital
Vintage View-Master with a reel of images, featuring the text THE CAT FROM OUTER SPACE.
January 10, 2024 |
Saf Elmansour

9 Marketing Trends in 2024

Growth & Digital
Consultant Spotlight: Moira Alexander, smiling in a video call, for content consulting.
December 5, 2023 |
Leilani Yau

Content with Consulting: Meet Moira Alexander

Consulting Tips
This Is EM
Lunch & Learn: Business Development for Consultants with Mike Zawitkowski of Acorn Analytics
November 15, 2023 |
Leilani Yau

Business Development for Consultants

Consulting Tips
This Is EM
Maz Jamasbi at SaaStr Annual 2023, discussing key insights from the event.
September 21, 2023 |
Maz Jamasbi

4 Key Insights from SaaStr 2023

Growth & Digital
Carole Strickland, Consultant Spotlight, with her dog wearing a green sweater.
September 6, 2023 |
Leilani Yau

Living the Lifecycle: Meet Carole Strickland

This Is EM
Team brainstorming marketing ideas on a wooden table, including Ideas, Passion, and Collaboration.
August 28, 2023 |
Leilani Yau

How the Adoption of AI Should Change the Structure of Your Marketing Team

Content
Laptop with executive summary open, notebook, phone, and water glass on wooden table for consulting resume prep.
June 28, 2023 |
EM Marketing

Consulting Resume Tips: How to Reflect the Transition from Full Time Employment

Consulting Tips
Yvonne Schmidt smiles, posing in front of a yellow flowering bush.
June 6, 2023 |
Leilani Yau

Primed for Amazon Marketing: Meet Yvonne Schmidt

This Is EM
Close-up of a partially completed jigsaw puzzle with one piece missing, symbolizing marketing challenges.
June 1, 2023 |
Molly Tapias

When It’s Time to Bring in a Specialist to Achieve Your Marketing Goals

Growth & Digital
Mimi Rosenheim, EM Consultant, presents "Lunch & Learn: Demystifying ABM".
May 23, 2023 |
Katherine Gustafson

Demystifying Account-Based Marketing: What It Is and What It Means for You

Growth & Digital
This Is EM
Webinar graphic: "How Marketing Teams Survive & Thrive in 2023," featuring speaker headshots.
May 11, 2023 |
Katherine Gustafson

How Marketing Teams Survive and Thrive in 2023 [Webinar]

Growth & Digital
This Is EM
Desk with laptop, pink roses, and inspirational quote: "Live the life you've always dreamed of.
April 27, 2023 |
Katherine Gustafson

What It Really Takes to Make It as a Freelancer

Consulting Tips
Featured consultant Ali Čargonja, smiling headshot with trees in the background. Trending on Social Media.
March 14, 2023 |
Leilani Yau

Trending on Social Media: Meet Ali Čargonja

This Is EM
Elana Leoni, CEO of Leoni Consulting Group, featured in Third Thursday Talks.
February 16, 2023 |
Leilani Yau

Elana Leoni Talks Social Media, Content, and Community in the Education Space

Content
This Is EM
ChatGPT interface displaying "Optimizing Language Models for Dialogue" on a screen.
February 9, 2023 |
Alex Cwalinski

Unlock the Power of ChatGPT: 7 Actionable Use Cases for Marketing Consultants

Consulting Tips
Content
Nautical "Welcome On Board" life preserver decoration on a wooden wall.
February 2, 2023 |
Katherine Gustafson

5 Tips for Successfully Onboarding a Consultant

Consulting Tips
Product & Project Management
Google search on a smartphone screen. "Google" logo visible. Marketers use Google for recommendations.
January 26, 2023 |
Mark Harnett

Why Marketers Shouldn’t Blindly Follow Google’s Recommendations

Growth & Digital
Mitch Larson, Growth Marketing & Analytics Consultant, Third Thursday Talks.
January 19, 2023 |
Katherine Gustafson

Mitch Larson Talks Consulting, Marketing, and Client Relationships

Growth & Digital
This Is EM
Toast with curls of butter on parchment paper
January 10, 2023 |
Leilani Yau

New Year, New Manager? Tips to Handle What’s Next

Consulting Tips
This Is EM
Ty Wang, Head of Business Development at Novi, featured in "Third Thursday Talks.
December 15, 2022 |
Katherine Gustafson

Ty Wang Talks Sustainability and Trying New Things

Consulting Tips
This Is EM
Sun rays beaming through clouds in a teal and red sky
December 13, 2022 |
Katherine Gustafson

My First Layoff: Tales of Disappointment — And Relief

Future of Work
This Is EM
Comforting hands during a compassionate layoff conversation.
December 8, 2022 |
Katherine Gustafson

How to Lay People off Compassionately

Future of Work
Andrew Albert with family at a fall festival, sitting on hay bales near a vintage truck with pumpkins and mums.
December 1, 2022 |
Leilani Yau

Journalist Turned Product Marketer: Meet Andrew Albert

This Is EM
Coffee mug with "Go Get 'Em" text, notebook, pen, and potted plant on a desk.
November 30, 2022 |
Ken Chen

When In-Between: Practical Ways to Re-Engage

Consulting Tips
Future of Work
Damon Sununtnasuk, tech advisor and investor, featured in Third Thursday Talks discussing marketing in the crypto space.
November 17, 2022 |
Katherine Gustafson

Damon Sununtnasuk Talks Work-From-Anywhere and Marketing in the Crypto Space

Growth & Digital
This Is EM
Jackie Tran stands by a sign reading "1932" at Bixby Bridge, smiling and pointing at the historic landmark.
November 2, 2022 |
Leilani Yau

Putting People First: Meet Jackie Tran

This Is EM
Panel discussion graphic: 5 marketing leaders discussing Leading During Rapid Change.
October 28, 2022 |
Katherine Gustafson

How 5 Marketing Leaders Are Steering Their Teams in Turbulent Times

Future of Work
This Is EM
Ken Grobe, author, poses in front of the Philharmonie de Paris. The Write Stuff.
October 5, 2022 |
Leilani Yau

The Write Stuff: Meet Ken Grobe

This Is EM
Dr. Sahar Yousef promoting her leadership during rapid change strategies for team stress, as featured in our UC Berkeley blog.
October 4, 2022 |
Katherine Gustafson

UC Berkeley’s Dr. Sahar Yousef Tells Us How to Avoid Burnout

Future of Work
This Is EM
Molly St. Louis, Head of Marketing at Dealtale, featured in "Third Thursday Talks" series.
September 29, 2022 |
Katherine Gustafson

Third Thursday Talks | Molly St. Louis, “3 Types of Content: Earned, Owned, and Branded”

Consulting Tips
Content
Future of Work
This Is EM
Aliyah Schneckenberger with her daughter, smiling outdoors. Consulting success.
September 16, 2022 |
Leilani Yau

Flexing for Consulting Success: Meet Aliyah Schneckenberger

This Is EM
Monica Ortiz and a friend smiling at an event, enjoying an eventful life.
August 10, 2022 |
Leilani Yau

Living an Eventful Life: Meet Monica Ortiz

This Is EM
Liz Tobiason sits with her dog in a sunny garden setting.
July 6, 2022 |
Leilani Yau

Focused and Fearless: Meet Liz Tobiason

This Is EM
Stacks of coins increasing in height, representing financial growth and inflation impact.
June 23, 2022 |
Katherine Gustafson

What does inflation mean for consulting wages?

Consulting Tips
Future of Work
Kristen Matthews, Influencer Marketing Expert, for Third Thursday Talks.
June 17, 2022 |
Mackenzie Hamilton

Third Thursday Talks | Kristen Matthews on Influencer Marketing

Consulting Tips
Future of Work
This Is EM
Corinne Littleton with her family outdoors, smiling for the camera.
June 8, 2022 |
Leilani Yau

Poised and Ready for New Horizons: Meet Corinne Littleton

This Is EM
Third Thursday Talks featuring Adam Duran, Senior Digital Marketing Director at Magnified Media.
May 31, 2022 |
Mackenzie Hamilton

Third Thursday Talks | Adam Duran, “Humble, Hungry, and Smart”

Consulting Tips
Future of Work
This Is EM
Breakout from Burnout webinar graphic featuring Keshawn Hughes and matches showing stages of burnout.
May 27, 2022 |
Katherine Gustafson

How to Understand, Prevent, and Recover From Burnout, a Webinar with Keshawn Hughes

Future of Work
This Is EM
Amelia Clay smiling among tall wax palm trees in Cocora Valley, Colombia.
May 4, 2022 |
Leilani Yau

Mover and Shaker: Meet Amelia Clay

This Is EM
Alex Cwalinski stands on a cliff overlooking a river and bridge, with mountains in the background.
March 2, 2022 |
Leilani Yau

Link to Success: Meet Alex Cwalinski

This Is EM
Keshawn Hughes, marketing expert, smiling confidently.
February 9, 2022 |
Leilani Yau

Marketing + Brain Power: Meet Keshawn Hughes

This Is EM
Sandeepa Nayak fishing on a lake, smiling and holding a fishing rod.
January 26, 2022 |
Leilani Yau

Developing Deep Connections: Meet Sandeepa Nayak

This Is EM
Paper airplane evolution: crumpled paper, unfolded paper, and finished paper airplane.
November 10, 2021 |
Lynn Bruno

How Product Marketers Can Find Launch-Product Fit

Product & Project Management
Couple posing near giant sequoia trees in a park, with wooden fence
November 3, 2021 |
Leilani Yau

Diligent Digital Marketer: Meet Mollison Daniel

This Is EM
Laura Wilton at sunset on the coast, flexing a marketing lifestyle.
October 6, 2021 |
Leilani Yau

Flexing A Marketing Lifestyle: Meet Laura Wilton

This Is EM
Two women pose on a scenic overlook with a river and mountains in the background.
September 1, 2021 |
Leilani Yau

True Marketing Maven: Meet Colleen Atherton

This Is EM
Three lightbulbs glowing in yellow, orange, and green, representing campaign testing for demand generation.
August 11, 2021 |
Jackie Walts

How to Test Your Demand Gen Campaigns for Fun and Profit

Growth & Digital
Weightlifter Michael Macon in action at Liberty Barbell, lifting a heavy barbell during a competition.
August 4, 2021 |
Leilani Yau

Sold on Consulting: Meet Michael Macon

This Is EM
President Obama, Michelle Obama, and Straight No Chaser pose for a photo at the White House.
July 7, 2021 |
Leilani Yau

Marketing and Making Music: Meet Mike Boxer

This Is EM
Laptop screen showing a large video conference call with many participants. Coffee mug in foreground.
June 23, 2021 |
Lynn Bruno

7 Ways the Pandemic Will Change the Future of Field Marketing

Growth & Digital
SpaceX rocket being prepared for launch with a crane against a colorful sunset sky.
June 9, 2021 |
Evan James

How to Abandon Risky Single Day Go-To-Markets With Phased Launches

Product & Project Management
Maggie Colby and her dog in a sunny vineyard, cultivating a fruitful marketing career.
June 2, 2021 |
Leilani Yau

Cultivating a Fruitful Marketing Career: Meet Maggie Colby

This Is EM
Street sign with a left arrow piercing a red heart, symbolizing tough love.
May 26, 2021 |
Katherine Gustafson

How A Little Tough Love Helped Me Achieve Freelance Success

Consulting Tips
Gardening tools hanging above seedlings in a greenhouse. Preparing for effective nurture campaigns.
May 19, 2021 |
Jackie Walts

Beyond “Just Checking In:” How to Build Effective Nurture Campaigns

Growth & Digital
Family portrait with two parents and three kids smiling in a pile of autumn leaves.
May 5, 2021 |
Leilani Yau

Marketing with Purpose and Passion: Meet Ileana Street

This Is EM
Team brainstorming ideas with sticky notes on a whiteboard during a product management meeting.
April 21, 2021 |
Carolyn Clute

Product Managers: Agile Is Great, But Don’t Forget to Collaborate

Product & Project Management
Family of four at the Palace of Versailles in France. Cathy Won may be among them.
April 7, 2021 |
Leilani Yau

Maximizing Marketing Impact: Meet Cathy Won

This Is EM
Colorful hot air balloon against a clear blue sky, symbolizing curiosity and creative B2B video ideas.
March 31, 2021 |
Lynn Bruno

Trust and Curiosity: How to Get Delightfully Creative with B2B Video

Content
Creative Design & Development
Film slate in desert setting for video project. "Roadside," "Jakob & Ryan" visible.
March 24, 2021 |
Tricia McKinney

9 Project Management Best Practices for Creating Video Content

Content
Creative Design & Development
Two women networking at a table in a bright office setting.
March 17, 2021 |
Lynn Bruno

Successful Consultants Do This One Thing Every Day: They Network

Consulting Tips
DSLR camera recording a video of a person explaining something for sustainable video content production.
March 10, 2021 |
Lynn Bruno

How to Make Video Content Production Sustainable

Creative Design & Development
Growth & Digital
Tricia McKinney and daughter at the Grammy Awards, embracing entrepreneurship.
March 3, 2021 |
Leilani Yau

Embracing Entrepreneurship: Meet Tricia McKinney

This Is EM
Camera with external monitor and microphone, filming a video project.
February 24, 2021 |
Barrett Rudich

How to Bring More Value to Your Next Video Project

Content
Creative Design & Development
Rowing team in sync, top-down view. Illustrates teamwork skills for consultants.
February 17, 2021 |
Lynn Bruno

3 Skills Every Consultant Should Master

Consulting Tips
Steaming mug on a log with a campfire in the background.
February 10, 2021 |
Jackie Walts

Revisit, Re-evaluate, Reheat: Demand Generation Ideas for 2021

Growth & Digital
Bud Anderson of DangerBrain, a voice and video professional, smiles in his office.
February 3, 2021 |
Leilani Yau

A Vocation of Voice and Video: Meet Bud Anderson

This Is EM
Vintage compass points north near a window. Navigating digital marketing in 2024.
January 20, 2021 |
Lynn Bruno

2021 Digital Marketing Predictions from Top Consultants

Growth & Digital
Michelle Harden with two Goldendoodle dogs wearing life jackets on a boat with an American flag.
January 13, 2021 |
Leilani Yau

Charting a Course in Consulting: Meet Michelle Harden

This Is EM
Diverse group of smiling people standing together, representing diversity and inclusion.
December 16, 2020 |
Leslie Fisher

4 Steps Toward Diversity and Inclusion Organizations Can Take Now

Positioning & Brand Management
Two men on a beach with mountains in the background, possibly in Rio de Janeiro.
December 9, 2020 |
Leilani Yau

Digital Marketer On The Rise: Meet Chris Stone

This Is EM
Gratitude journal with "Today I am grateful" text, pen, and fern. Consulting success concept.
December 2, 2020 |
Jessica Smith

3 Ways Practicing Gratitude Can Boost Your Consulting Success

Consulting Tips
DEI teamwork: People holding signs that say "Get Stuff Done" during a diversity and inclusion initiative.
November 18, 2020 |
Ken Chen

Why We’re Getting More Intentional about Diversity, Equity and Inclusion

Positioning & Brand Management
This Is EM
Horseshoe Bend, Arizona, with the Colorado River winding through a red rock canyon.
November 11, 2020 |
Mary Gilbert

Why It’s Time For a New Marketing Paradigm

Positioning & Brand Management
Family posing on a Star Trek set: Dad, child in Starfleet uniform, and Melissa Lin, fashioning a successful marketing career.
November 4, 2020 |
Leilani Yau

Fashioning a Successful Marketing Career: Meet Melissa Lin

This Is EM
Balanced rock cairn near water, symbolizing sustained energy and burnout recovery.
October 28, 2020 |
Jessica Smith

How to Sustain Your Energy to Avoid or Recover from Burnout

Consulting Tips
This Is EM
Red "FOR HIRE" sign attached to a vintage machine. Job search concept.
October 21, 2020 |
Annabelle Bayhan

8 Tips for Finding Work in a Tough Economy

Consulting Tips
Organized kitchen drawer with cooking utensils, rolling pin, cutlery, and wooden spoons.
October 14, 2020 |
Jackie Walts

The Life Changing Magic of Tidying Up Your Marketing Automation Software

Content
Christiane Hile, author of "ONE+ONE>2," with two women on Blend TV promoting her online dating guide for women over 50.
October 7, 2020 |
Leilani Yau

Lawyer Turned Marketer and Book Author: Meet Christiane Hile

This Is EM
Work planner, laptop, and gold pen on a pink marble desk. "Work" section visible.
September 30, 2020 |
Pam Farone

6 Tips for Always Having Consulting Work

Consulting Tips
Facebook headquarters sign with "Like" icon and "1 Hacker Way" address.
September 23, 2020 |
Mark Harnett

6 Tips for Improving Facebook Ad Performance Now

Growth & Digital
Freelancing concept: Laptop, notebook, pen, and desk accessories on a white workspace.
September 16, 2020 |
Katherine Gustafson

Want Job Security? Here’s Why You Should Consider Freelancing

Consulting Tips
Future of Work
Office building windows lit up at night, reflecting pink and blue hues.
September 9, 2020 |
Joe Morrow

Product Innovation: Why Should Startups Have All the Fun?

Product & Project Management
Kelly Saturno, driving positive social impact, smiles in front of a decorative fireplace.
September 2, 2020 |
Leilani Yau

Driving Positive Social Impact: Meet Kelly Saturno

This Is EM
Hands typing on a laptop with social media icons overlayed. B2B content sharing.
August 26, 2020 |
Lynn Bruno

The Curator’s Guide to Shareable B2B Content

Content
Two poets for hire typing on vintage typewriters outdoors; sign says "Poet for Hire, Pay Whatever You Want
August 19, 2020 |
Katherine Gustafson

Six Figures vs. Barely Getting By: A Tale of Two Consultants

Consulting Tips
Woman scrolling through travel photos on her phone, keyboard and camera nearby.
August 12, 2020 |
Lisa Rodriguez

9 Ways to Move the Needle with Social Media

Content
Growth & Digital
Jim Conley on a boat amidst ice floes in Antarctica, wearing a yellow jacket.
August 5, 2020 |
Leilani Yau

Launching Products and Chasing Storms: Meet Jim Conley

This Is EM
Man looking at bright billboards in Times Square, NYC. Future of Brands Post-Pandemic.
July 29, 2020 |
Melanie Asher, MBA

What Marketers Need to Know about the Future of Brands Post-Pandemic

Positioning & Brand Management
Woman barrel racing on horseback at a rodeo event. Side hustles in action: blending horses and community.
July 22, 2020 |
Leilani Yau

Side Hustles: How One Consultant Blends Marketing, Horses, and Community

This Is EM
People socially distancing in line, wearing masks during the pandemic.
July 8, 2020 |
Jackie Walts

How to Do Demand Gen During the Pandemic

Growth & Digital
Kristine Duffy smiling with two cats on an outdoor couch.
July 1, 2020 |
Leilani Yau

Bringing Brands to Life: Meet Kristine Duffy

This Is EM
Person using a smartphone with digital marketing icons overlayed, laptop in background.
June 24, 2020 |
Mark Harnett

How to Launch and Grow Your Digital Marketing Program

Growth & Digital
Sign at a shopping center listing COVID-19 safety measures for shoppers and employees. "What We're Doing to Keep You Safe.
June 17, 2020 |
Annabelle Bayhan

Not Business as Usual: Messaging in the New World

Content
Positioning & Brand Management
Kyle Courtright smiling in a blue plaid shirt against a white wall.
June 10, 2020 |
Leilani Yau

Designing a Rewarding Life: Meet Kyle Courtright

This Is EM
Sign reading "HELP" hanging between buildings in a city
June 9, 2020 |
Jane Markell

When to Hire a Consultant

Consulting Tips
Digital marketing: Woman using tablet with icons representing online business tools.
May 27, 2020 |
Toby Skinner

8 Things You Need to Win at Digital Marketing

Growth & Digital
Pie in the sky with sun rays and clouds. Metaphor for high expectations.
May 20, 2020 |
Lynn Bruno

5 Best Practices for Managing Client Expectations

Consulting Tips
Close-up of iPhone 11 Pro camera lenses on a white surface
May 13, 2020 |
Alexis Keenan

10 Pro Tips for Making Better Quality Video at Home

Content
Sam Fintz in Las Vegas, with the New York-New York Hotel & Casino in the background.
May 6, 2020 |
Leilani Yau

Doing the Deep Dive Into Data: Meet Sam Fintz

This Is EM
Empty conference hall with stage and screen, ready for a virtual tradeshow or user conference.
April 29, 2020 |
Suzy DeLine

How to Take Your Tradeshow or User Conference Virtual

Growth & Digital
Pile of direct marketing mailers from local businesses and healthcare providers. Mindful marketing.
April 22, 2020 |
Rachel Plasse

An Opportunity for Mindful Direct Marketing

Growth & Digital
Winding road leading toward a sunrise, symbolizing embracing a new consultant mindset.
April 15, 2020 |
Ken Chen

Why Now Is the Time to Embrace the Consultant Mindset

Consulting Tips
This Is EM
Analytics dashboard on a MacBook Pro screen showing key metrics.
April 8, 2020 |
Mitch Larson

7 Mistakes to Avoid with Google Analytics

Data Science & Analytics
Michael Sanders wearing an "I Love Michelle Obama" shirt, smiling outdoors.
April 1, 2020 |
Leilani Yau

For the Love of Arts, Marketing, and Higher Education: Meet Michael Sanders

This Is EM
Hand-drawn website wireframes in blue, purple, and green illustrating content marketing concepts.
March 25, 2020 |
Molly Tapias

Six Ways to Win at Content Marketing in 2020

Content
Woman doing squats with a resistance band on a grassy field. Powerlifting side hustle.
March 18, 2020 |
Leilani Yau

Side Hustles: How a Passion for Powerlifting Led One Consultant to Her Dream Job

This Is EM
White arrows pointing up on a rustic wooden background, symbolizing growth for B2B blog promotion.
March 11, 2020 |
Kristen Matthews

8 More Ways to Promote Your B2B Blog

Content
Mountain biker catching air off a wooden jump in a forest setting.
March 4, 2020 |
Leilani Yau

Growth Marketing and Analytics Wiz: Meet Mitch Larson

This Is EM
Plant tissue culture in flasks, showcasing scientific research and biotechnology.
February 26, 2020 |
Joe Morrow

Busting the Myth of the Minimum Viable Product

Product & Project Management
Handmade sign in a garden reading "Respect the Bees" with a bee and flower drawing.
February 19, 2020 |
Ken Chen

How to Do Business Development the Right Way — Your Way

Consulting Tips
Scrabble tiles spelling "Positioning and Messaging" with moose toys and letter tiles.
February 12, 2020 |
Molly Tapias

7 Points When You Need New Positioning and Messaging

Positioning & Brand Management
Gretchen Harding hiking in nature, smiling with a walking stick.
February 5, 2020 |
Leilani Yau

Finding a Rewarding Balance: Meet Gretchen Harding

This Is EM
Panel discussion with consultants on stage, featuring diverse professionals.
January 29, 2020 |
Lynn Bruno

Consultant Confidential: Saying No and I Don’t Know

Consulting Tips
This Is EM
Consultant taking a selfie at a marketing workshop with attendees.
January 22, 2020 |
Lynn Bruno

Consultant Confidential: How to Market Yourself

Consulting Tips
This Is EM
Burnt food in two pans on a stovetop, one cast iron and one stainless steel.
January 15, 2020 |
Ed Sweet

3 Digital Marketing Experts Reflect on 2019 and Predict What’s in Store for 2020

Growth & Digital
Outdoor wine tasting at a vineyard with people enjoying the ambiance, framed by a large tree.
January 8, 2020 |
Leilani Yau

Making Her Way With Words: Meet Arianna Dogil

This Is EM
Woman holding an Adobe cycling jersey. The jersey is black and pink with the Adobe logo.
November 27, 2019 |
Leilani Yau

Engineering a Product Marketing Consulting Career: Meet Carolyn Clute

This Is EM
Architectural blueprint with drafting tools: ruler, protractor, and compass
November 13, 2019 |
Heather Forsythe

A Blueprint for the Remote-First Workplace

Future of Work
Busy open-plan office with rows of employees working at desks with laptops.
November 6, 2019 |
Ken Chen

Beyond Butts in Seats: How Marketers Can Capitalize on the Future of Work

Future of Work
Laptop, coffee, pencils, and crumpled paper on a wooden desk, ideal for writing.
October 30, 2019 |
Diana Donovan

6 Reasons Your Marketing Team Needs to Retain a Professional Writer

Content
Woman holding sign that reads "This is an Adventure.
October 23, 2019 |
Leilani Yau

Freelancer By Design: Meet Lindsey Obermeier

This Is EM
Fisherman on pier surrounded by fishing rods, deep blue ocean water.
October 16, 2019 |
Maz Jamasbi

7 Best Practices for Account Based Marketing

Growth & Digital
Smiling man in a blue blazer and t-shirt, looking at the camera
September 24, 2019 |
Leilani Yau

From Art Marketing to Weather App Guru to Growth Marketing Consultant: Meet Toby Skinner

This Is EM
Smiling woman in a red and black striped blazer
August 7, 2019 |
Leilani Yau

Jessica Smith: Raising the Bar and Lifting People Up

This Is EM
Man with beard holding a beer outdoors in a wooded area
July 2, 2019 |
Leilani Yau

Ruben van Engelenburg: Tenacious, Driven Problem Solver

This Is EM
Woman with glasses smiling in front of green foliage
June 10, 2019 |
Leilani Yau

Ursula Daly: Bring on the Marketing Challenge

This Is EM
Wurl website homepage featuring a person in a Daft Punk-style helmet. Text: "Wurl Connects the Best Video Producers...
May 14, 2019 |
Justin Liszanckie

Client Project: Website Redesign for Wurl

Creative Design & Development
This Is EM
Woman playfully touching the top of a pyramid in Giza, Egypt, wearing sunglasses and a colorful scarf.
May 8, 2019 |
Leilani Yau

Corrina Reff: Designing at Peak Performance

This Is EM
May Day Fete, 1914. Women in white dresses dance around a maypole on a grassy field.
May 1, 2019 |
Kevin Cranfill

Workers of the World Delight — A Rallying Cry for Happiness at Work, Just in Time for May Day

Future of Work
Twitter's description: "What's happening in the world and what people are talking about right now.
April 23, 2019 |
Suzy DeLine

Twitter: What Is It and Should You Do It?

Content
Family posing with a yellow tuk-tuk in front of a colorful mural. Fun vacation photo.
April 10, 2019 |
Leilani Yau

Jocelyn Rasekhi: Bringing Marketing to Vivid Life

This Is EM
Vintage Argus camera with a Facebook Live sticker, held in hand against a floral background.
April 3, 2019 |
Suzy DeLine

F* It, We’ll Do It Live!

Content
Grado SR60 headphones, Field Notes notebook, and iPhone on a desk. Offscreen magazine visible.
March 12, 2019 |
Suzy DeLine

Content Marketing: 2019 Edition

Content
Couple posing by a pool with palm trees and ocean view in the background.
March 5, 2019 |
Leilani Yau

Daniel Gehant: Helping Clients Shine Online

This Is EM
Colin Kaepernick in 49ers uniform on the field, side view. "Kaepernick v. Marketing" related.
February 19, 2019 |
Kevin Cranfill

Kaepernick v. Marketing — Game Changer or Bad for Business?

Positioning & Brand Management
Colleen McCarthy with a classic red convertible, promoting community service and client dedication.
February 6, 2019 |
Leilani Yau

Colleen McCarthy: Driven to Serve Clients and Community

This Is EM
Lori Reddy, Project Precision, People Person, smiles in a professional headshot.
January 8, 2019 |
Leilani Yau

Lori Reddy: Project Precision, People Person

This Is EM
Three red flags waving against a gray sky, signaling potential issues.
December 19, 2018 |
Mark Harnett

Is Your Digital Agency Paid as Percentage of Media Spend? Watch for These 5 Red Flags

Growth & Digital
Couple looking at a screen, arm TREASURE DATA logo visible
December 11, 2018 |
Leilani Yau

How a Robust Content Marketing Strategy Fueled Corporate Growth in an Emerging Space [Case Study]

Content
This Is EM
Woman smiles in front of lake with houses and a rainbow arching above.
December 7, 2018 |
Leilani Yau

Swati Gohri: Design Is Her Way of Life

This Is EM
Cyclists at the Cycle of Hope event for Habitat for Humanity, passing under the event banner.
November 30, 2018 |
Suzy DeLine

Why Habitat for Humanity Took Up Cycling

Positioning & Brand Management
Smiling runner in a race, holding water bottle, with scenic water view in background.
November 6, 2018 |
Kevin Cranfill

Pam Franklin: Going the Distance for Small Business

This Is EM
Alexis Keenan hiking a mountain trail, wearing an orange hat and backpack. Next-Gen Consultants.
October 18, 2018 |
Leilani Yau

Next-Gen Consultants: Meet Alexis Keenan

This Is EM
Best of Boroughs 2017 ad campaign featuring NYC street scene. Contest open!
October 16, 2018 |
Justin Liszanckie

Client Project: Best of Boroughs Ad Campaign Design for Neustar

Creative Design & Development
This Is EM
Young motocross rider in helmet and gear, preparing to ride. Patrick Lundboms outdoor adventure.
October 10, 2018 |
Kevin Cranfill

Patrick Lundbom: SUP Enthusiast, Big Picture Digital Marketer

This Is EM
Man in donut shirt stands by pause now bus. Reflecting on the buyers journey.
October 9, 2018 |
Suzy DeLine

Meditations on the Buyer's Journey

Product & Project Management
Salesforce Transit Center entrance with people walking by, modern architecture.
October 4, 2018 |
Rachel Plasse

From Julia Child to Joy of Cooking: A More Approachable Salesforce for Smaller Organizations

Data Science & Analytics
Woman in a business meeting, focusing on building client relationships.
October 2, 2018 |
Jessaline Tuason

Establishing Good Client Relationships: How to Turn a One-Off Project into a Repeat Customer

Consulting Tips
Summer Vacation Contest image: Hands holding phone taking photo of city skyline. Contest categories include Best Overall Vacation, Most Adventurous, and Best Foodie Shot.
|
Leilani Yau

Summer Vacation Contest Winners

This Is EM
Wooden sign on fence reading THIS WAY with arrow, pointing to the right.
September 26, 2018 |
Suzy DeLine

Social Media Marketing: Do This, Not That

Content
Aerial view of Stanford University campus with red-tiled roofs and green spaces.
September 20, 2018 |
Leilani Yau

Next-Gen Consultants: Meet Sawdie Fernandez-Singh

This Is EM
Facebook login screen on a smartphone with SOCIAL MEDIA spelled in tiles. Social media marketing.
September 13, 2018 |
Suzy DeLine

Social Media Marketing: How to Choose from So Many Channels

Content
Group of four people smiling on a couch, enjoying a relaxed moment.
September 7, 2018 |
Ed Sweet

Freedom To Work Anywhere, Part 2: How to Make the Most of Your Day

Future of Work
This Is EM
Textured Instagram logo with rainbow light effect on a grey background
September 4, 2018 |
Suzy DeLine

Julia Roberts and How Instagram Fits Into Your Content Marketing Mix

Content
Abstract bokeh lights with various colors, perfect for motion graphics background.
August 21, 2018 |
Karl Pontau

5 Ways You Can Use Motion Graphics

Content
Creative Design & Development
Justin Liszanckie at the Colosseum in Rome, Italy
July 26, 2018 |
Leilani Yau

Next-Gen Consultants: Meet Justin Liszanckie

This Is EM
Ideation: Brain illustration with text explaining the need for a good idea before starting a project.
July 19, 2018 |
Karl Pontau

How to Get Started on a Motion Graphics Project [Infographic]

Content
Creative Design & Development
Family of five smiling together outdoors, featuring a mother, father, and three children.
July 10, 2018 |
Leilani Yau

Next-Gen Consultants: Meet Lucy Frye

This Is EM
Data analytics: We predict. Youll make better decisions. for strategic decisions using machine learning and prescriptive analytics.
July 6, 2018 |
Justin Liszanckie

Client Project: Website Redesign for SnapStrat

Creative Design & Development
This Is EM
DJ at a party with colorful lights and speakers. Inbound marketing can improve ROI.
June 28, 2018 |
Karl Pontau

Inbound Marketing: How Motion Graphics Improves your ROI

Content
Creative Design & Development
White clock at 3:00, pen, notebook, and phone on white desk. Time management.
June 26, 2018 |
Colleen McCarthy

Helping Sales Race through the RFP Process

Product & Project Management
Kendra Perry, Next-Gen Consultant, smiling in a professional headshot.
June 21, 2018 |
Leilani Yau

Next-Gen Consultants: Meet Kendra Perry

This Is EM
MacBook Pro displaying a website for a yellow sofa, content marketing inspiration
June 20, 2018 |
Daniel Gehant

5 Ways Content Marketing Gets Better Engagement

Content
Client testimonials for Precision Counts, including QuickBooks ProAdvisor certification and 5-star reviews.
June 5, 2018 |
Justin Liszanckie

Client Project: Website Redesign for Precision Counts

Creative Design & Development
This Is EM
Smartphone screen with app icons: Facebook, YouTube, Snapchat, and more.
June 1, 2018 |
Toby Skinner

Highlights from MAU Vegas 2018

Growth & Digital
Notebook with handwritten strategy notes, glasses, pen, and laptop, ideal for consultant work.
May 9, 2018 |
Ken Chen

Why You Should Hire That Overqualified Consultant

Consulting Tips
This Is EM
Group of friends enjoying wine and food at a restaurant during Community Day.
April 25, 2018 |
Leilani Yau

Community Day: A Chance to Meet, Mingle and Learn

This Is EM
Facebook logo illuminated on a wooden wall
April 9, 2018 |
Daniel Gehant

7 Ways to Effectively Use Organic Content with Facebook Advertising

Content
Black notebook with WRITE IDEAS printed on cover, next to a pencil, perfect for story ideas.
March 29, 2018 |
Leilani Yau

Story as a Service: Helping Executives Find Their Voices

Content
Blindfolded woman missing the target with arrows. Concept of ineffective advertising.
March 20, 2018 |
Mark Harnett

Retargeting Ads: Don't Overpay for Customers

Growth & Digital
Man holding Seeking Human Kindness sign in a public space; related to social good.
March 15, 2018 |
Leilani Yau

How 3 Tech Companies Do Social Good

Positioning & Brand Management
Chef handing pie to a businessman holding a laptop outside a pie shop. Intuit design services.
March 13, 2018 |
Justin Liszanckie

Client Project: Design Services for Intuit’s Firm of the Future

Creative Design & Development
This Is EM
Watercolor paints, brushes, and paper ready for painting, with a cup of water.
January 25, 2018 |
Mark Harnett

Speed Up Facebook Ad Optimization With Dynamic Creative

Growth & Digital
Laptop and mouse on a wooden desk, next to a modern chair; consulting business setup.
November 30, 2017 |
Kathy Jung

Consulting Tips: Establishing Your Independent Business

Consulting Tips
Volcano erupting at night, with fiery lava flowing down the mountain.
November 28, 2017 |
Ken Chen

Consulting Tips: How to Prevent Scope Creep

Consulting Tips
Business colleagues reviewing project proposals on a desk with laptops and notes.
November 3, 2017 |
Justin Liszanckie

Consulting Tips: How to Successfully Manage Project Proposals

Consulting Tips
Arrows embedded in a target, demonstrating accuracy and precision.
October 11, 2017 |
Mark Harnett

Why You Should Battle Complexity in Facebook Advertising

Growth & Digital
People working on laptops and collaborating in a co-working space, a scene from EM Marketings First Community Day.
September 29, 2017 |
Leilani Yau

Sharing What Matters on EM Marketing's First Community Day

This Is EM
Children in career costumes smiling, representing future aspirations. Illuminate Education.
September 19, 2017 |
Leilani Yau

Client Project: Illuminate Education Product Sheets

Content
Creative Design & Development
This Is EM
Group of people at a baseball game, notebooks, party decorations, and social gatherings. Community Matters.
September 5, 2017 |
Ken Chen

Community Matters

This Is EM
Joshua trees in the Southern California desert landscape under a blue and cloudy sky
June 29, 2017 |
Justin Liszanckie

3 New Services for EM Marketing: Full-Time Hires, Finance, and Southern California

This Is EM
Four people holding speech bubbles saying We Get Stuff Done in a collaborative setting.
|
Ken Chen

EM Marketing: The Future of Work for Marketers

Future of Work
This Is EM
Person using MacBook Pro and iPhone, likely managing social media. Proof Marketing.
April 27, 2017 |
Mark Harnett

How to Choose the Right Online Marketing Channels [Infographic]

Growth & Digital
Hands holding a treasure map with an X marking a location; relevant to content mapping.
April 18, 2017 |
Suzy DeLine

Message Map: What Is It and Should You Do It?

Content
Trademark strength spectrum: from generic and descriptive (weak) to suggestive, arbitrary, and coined (strong) trademarks.
April 11, 2017 |
Melissa LaBauve

Legal Issues for Marketing Pros: How To Select A Strong, Protectable Trademark

Positioning & Brand Management
Sparkler art spelling out 2024 for New Years Eve celebrations
March 17, 2017 |
Justin Liszanckie

Delightful Design Trends in 2017: Bold Minimalism

Creative Design & Development
Decorative light bulbs hanging from the ceiling, creating a modern lighting design.
March 9, 2017 |
Giovanna O'Grady

Restructuring Google AdWords Accounts and Making Them More Efficient [Case Study]

Growth & Digital
Seedlings sprouting in a tray, representing the growth of lead nurturing efforts.
January 31, 2017 |
Suzy DeLine

Lead Nurturing: What Is It and Should You Do It?

Content
CNN sponsored content examples: fashion icons, historical jobs, and turmeric for arthritis.
January 24, 2017 |
Suzy DeLine

Sponsored Content: What Is It and Should You Do It?

Content
EM Marketing team meeting around a conference table, discussing strategy and feedback.
January 23, 2017 |
Leilani Yau

EM Marketing Kicks Off 2017 Right

This Is EM
Woman writing in a planner with coffee and croissant. My Goals and Todays Tarot are visible.
January 17, 2017 |
Suzy DeLine

Marketing Consulting: Should You Do It?

Consulting Tips
Antique binoculars on fur with leather case and canvas bag
January 10, 2017 |
Daniel Gehant

SEO for Humans

Content
Growth & Digital
Man working on a computer, wearing a WordPress t-shirt and using a keyboard.
January 5, 2017 |
Nicole Hanusek

Build Your Website in WordPress

Creative Design & Development
Open calendar book with dates and handwritten entries, ready for content planning.
December 13, 2016 |
Suzy DeLine

Content Calendar: Rubber, Meet Road!

Content
Hands holding a treasure map with an X marking a location; relevant to content mapping.
November 29, 2016 |
Suzy DeLine

Mapping Your Content Possibilities

Content
Woman looking up with arms outstretched, surrounded by words like plan, sales, and goals representing business planning strategies.
November 18, 2016 |
Sandra Clark

Why Even Experts Need Help to Market Themselves on LinkedIn

Consulting Tips
Overhead view of people enjoying a sunny day in the city park, with long shadows.
November 15, 2016 |
Suzy DeLine

The Buyer's Journey: Dead or Alive?

Content
Product manager with glasses looking thoughtful, text includes Design Thinker and Bay Area Native
November 1, 2016 |
Suzy DeLine

Personas: What Are They and Should You Use Them?

Content
Scenic coastal town with cliffs, sea, and buildings. A beautiful view.
October 25, 2016 |
Justin Liszanckie

Meet Kevin Cranfill: A Curious, Collaborative Creative with Content to Burn

This Is EM
Notebook with Goal Setting and SMART goals: Specific, Measurable, Achievable, Realistic, Timely.
October 18, 2016 |
Suzy DeLine

SMART Goals: What Are They and Why Use Them?

Consulting Tips
Sony camera lens on a video rig, ready for filming B2B video marketing content.
October 14, 2016 |
Leilani Yau

5 Examples of B2B Facebook Video Marketing

Content
Low-angle view of modern glass skyscrapers reflecting the sky. Growth marketing strategies.
August 30, 2016 |
Leilani Yau

Growth Marketing, Demystified

Growth & Digital
Spiderweb covered in morning dew, showcasing intricate web design.
August 24, 2016 |
Suzy DeLine

SEO: What Is It and Should You Do It?

Growth & Digital
Various photos of dogs, one with a leg brace, with text: Favorite Food: Pizza, Puppies all the way!
July 19, 2016 |
Justin Liszanckie

Meet Lisa Ramirez: A Versatile Marketer Focused on Results

This Is EM
Speaker at a podium addressing an audience, representing influencer marketing and communication strategies.
June 28, 2016 |
Adelyn Zhou

Mastering Influencer Marketing: 9 Key Questions and Answers

Content
Growth & Digital
Arrows embedded in a target, demonstrating accuracy and precision.
June 22, 2016 |
Suzy DeLine

Account-Based Marketing: What Is It And Why Should You Do It?

Growth & Digital
Nancy Keith Kelly embraces a dog in the snow, enjoying an outdoor adventure.
June 14, 2016 |
Justin Liszanckie

Meet Nancy Keith Kelly: A Strategic, Self-Starting, Team-Building Adventurer

This Is EM
Modern office interior with glass-walled meeting rooms and open workspace.
May 17, 2016 |
Ken Chen

The Virtual Agency All Grown Up? EM's Office Now Open for Business

This Is EM
Woman hiking near Crater Lake, wearing a hat and using trekking poles; stunning blue water view
April 19, 2016 |
Justin Liszanckie

Meet Rachel Plasse: An Indispensable, Integrated Marketing Professional

This Is EM
Glowing lightbulb on wood, symbolizing ideas and thought leadership.
April 5, 2016 |
Suzy DeLine

Thought Leadership: What Is It and Should You Do It?

Content
Meeting with consultant: hands writing in notebook, coffee, tablet, and phone on wooden table.
March 29, 2016 |
Jane Markell

Finding the Right Consultant – Experience vs. Cost

Consulting Tips
Ali Ward, smiling, wearing glasses and a necklace
March 22, 2016 |
Justin Liszanckie

Meet Ali Ward: An Accomplished, Results-Oriented Marketer

This Is EM
Slack website open in Safari browser on a laptop
March 15, 2016 |
Justin Liszanckie

Sixteen Secrets to Slack Success

Product & Project Management
Latte art coffee with laptop on rustic wooden table
March 8, 2016 |
Tara Verner

Marketing for Good: Give Back. Get Better.

Consulting Tips
Karen Howard, smiling, with short blonde hair, in front of a green leafy background.
February 23, 2016 |
Justin Liszanckie

Meet Karen Howard: A Strategic Thinker With a Can-Do Attitude

This Is EM
Workspace with Apple computer showing DO MORE on screen.
February 11, 2016 |
Ken Chen

6 Reasons Why Every VP, Director, and Group Manager Needs a Consultant

Consulting Tips
SurveyMonkey vs. Google Consumer Surveys head-to-head comparison. Logos of each platform displayed.
February 9, 2016 |
Ryan Rigoli

Head-to-Head: SurveyMonkey vs. Google Consumer Surveys

Positioning & Brand Management
Woman with bicycle on sandy beach under a clear blue sky.
January 26, 2016 |
Justin Liszanckie

Meet Jane Markell: An Immersive Marketer Who Gets Results

This Is EM
Vintage white typewriter on a white background, ready for content creation.
January 20, 2016 |
Suzy DeLine

Content Marketing: What Is It and Should You Do It?

Content
Jim Herbold fishing, holding a small fish, with a fishing rod and bobber.
January 5, 2016 |
Justin Liszanckie

Meet Jim Herbold: A Passionate (and Successful) Go-To-Market Leader

This Is EM
Family portrait: mother, father, and three daughters smiling in red and white.
December 8, 2015 |
Justin Liszanckie

Meet Tara Verner: A Proficient Problem Solver

This Is EM
Speaker at TEDx San Francisco presenting city design map on screen
November 16, 2015 |
Jessaline Tuason

EM Marketing Goes to TEDxSF

This Is EM
Family posing in front of the Eiffel Tower in Paris
November 10, 2015 |
Justin Liszanckie

Meet Karen Paluska: A Big Picture Marketing Strategist Who Executes

This Is EM
City skyline viewed through a camera lens at dusk, focusing on tall buildings. A pivot in the employment world.
October 20, 2015 |
Ken Chen

A Pivot in the Employment World

Future of Work
Family canoeing on a calm lake surrounded by evergreen trees and mountains.
October 14, 2015 |
Justin Liszanckie

Meet Wens Gerdyman: A Conceptual Product Manager & Thinker

This Is EM
Decorative light bulbs hanging from the ceiling, creating a modern lighting design.
September 30, 2015 |
Kelly Gherardi

More to Love: Take Advantage of Senior-Level Consultants

Consulting Tips
Jen Roop jumping for joy near the ocean, wearing sunglasses and shorts.
August 18, 2015 |
Justin Liszanckie

Meet Jen Roop: An Investigative Problem Solver

This Is EM
Family portrait of Tricia McKinney, a creative thinker, with her husband and children smiling on a porch.
July 21, 2015 |
Justin Liszanckie

Meet Tricia McKinney: A Creative, Driven, & Outside-the-Box Thinker

This Is EM
Car speedometer at 80 mph, tachometer reading 7000 rpm, showing speed and engine performance.
July 9, 2015 |
Ken Chen

Driven by Uber: The New Workforce in the Future of Work

Future of Work
Customer paying with a tablet at a salon. CRM systems help streamline checkout.
June 9, 2015 |
Rachel Plasse

Plan Before You Shop: A CRM System for Your B2B, Part 2

Growth & Digital
Woman smiling near a laptop with the Square logo and a coffee cup
June 5, 2015 |
Rachel Plasse

Plan Before You Shop: A CRM System for Your B2B, Part 1

Growth & Digital
Scrabble board with the word ACCOMMODATE spelled out. Gretchen Hardings favorite word.
May 5, 2015 |
Justin Liszanckie

Meet Gretchen Harding: An Analytical & Curious Navigator

This Is EM
Team of consultants discussing a project in modern office setting.
March 31, 2015 |
Jennifer Roop

Consulting: Are You Using Emotional Intelligence?

Consulting Tips
Group of people attending a consulting workshop, focused on re-engagement strategies.
March 24, 2015 |
Ken Chen

When In-Between: Practical Ways to Re-Engage (Consulting Tips, Part 1)

Consulting Tips
Silhouette of a woman working from home on a laptop while talking on the phone, with a child standing nearby.
March 17, 2015 |
Ken Chen

The Future of Work Looks Bright: 4 Trends to Cheer About [Infographic]

Future of Work
Group photo outside a building with people smiling and jumping. Purple flowers in front.
March 11, 2015 |
Justin Liszanckie

EM Marketing Lunch & Learn: A Resonant Afternoon

This Is EM
Close-up of interlocking metal gears, representing product management processes.
March 5, 2015 |
Leilani Yau

How Is Product Management Different from Product Marketing?

Product & Project Management
Marketing optimization cycle: Test, Learn, Optimize. Data, Insights, and Ideas are key elements.
February 24, 2015 |
Leilani Yau

How to Make Your Startup Marketing Work Smarter

Product & Project Management
Couple poses in front of the Great Pyramids of Giza, Egypt.
February 18, 2015 |
Justin Liszanckie

Meet Jennifer Stansbury: A Collaborative & Results-Driven Communicator

This Is EM
EM Marketing New Years party: People chatting and enjoying drinks at an event.
January 15, 2015 |
Justin Liszanckie

EM Marketing New Year's Party – Hope Your 2015 Is off to a Good Start!

This Is EM
Audrey Tracy smiles from a black vintage Scout SUV with the hood open in a garage setting.
January 12, 2015 |
Justin Liszanckie

Meet Audrey Tracy: A Jill-of-All Trades

This Is EM
Silhouette of a person jumping between two cliffs against a sunny sky. Opportunity.
November 19, 2014 |
Jocelyn Rasekhi

3 Powerful Perks of Becoming a Contractor

Future of Work
Ruta Jaks smiles in cycling gear with the Golden Gate Bridge and San Francisco skyline behind her.
September 26, 2014 |
Justin Liszanckie

Meet Ruta Jaks: A Detail-Oriented & Diverse Skill Set

This Is EM
Open books arranged, representing content and reading for brand promotion.
September 24, 2014 |
Alice Chan

Three Ways To Use Content To Promote Your Brand

Content
Product management workshop board with sticky notes outlining problems and pains.
September 16, 2014 |
Wens Gerdyman

6 Must-Do's to Become an Awesome Product Manager

Product & Project Management
Hand holding smartphone displaying mobile optimized website text: What Can Mobile Optimization Do For You?
June 25, 2014 |
Paula Polley

7 Ways to Optimize Your Copy for Mobile

Content
Simon Sinek giving a TED Talk about good leadership, emphasizing the importance of feeling safe.
June 3, 2014 |
Ken Chen

Truly Good Leaders Lead with the Heart, NOT the Head

Positioning & Brand Management
Modern skyscrapers against a blue sky, reflecting light. Architecture for business.
May 8, 2014 |
Kathy Jung

Employee or Consultant: Which Suits You Better?

Consulting Tips
Aerial view of turquoise water meeting sandy beach, ideal for freelance relaxation
April 8, 2014 |
Ken Chen

5 Tips to Make a Successful Transition from Full-Time to Freelance

Consulting Tips
Woman levitating with umbrella against a yellow wall, symbolizing stress reduction and work-life balance.
January 28, 2014 |
Kimberly Wiefling

Five Practices to Help Reduce Stress and Optimize Your Work Time

Consulting Tips
Viewing scope focused on the ocean, representing a marketers need to develop a point of view.
December 19, 2013 |
Whitney Glockner Black

Marketers, Stop Creating Content and Develop a Point of View

Content
Team brainstorming with sticky notes on a whiteboard during a meeting.
November 21, 2013 |
Kimberly Wiefling

How to Make Meetings a Valuable Use of Time

Consulting Tips
Close-up of a gold fountain pen, perfect for writing a great blog post.
October 22, 2013 |
Leilani Yau

How to Write a Great Blog Post

Content
Modern workspace with iMac, MacBook, iPhone, and drawing tablet. Clean desk setup.
July 11, 2013 |
Nicole Hanusek

Why You Should Use Responsive Web Design

Creative Design & Development
Stylish home office workspace with laptop, planner, and flowers. Glamorous planning.
March 8, 2013 |
Ken Chen

IMHO: Ms. Mayer Lacks Trust and Fails to See the Bigger Picture

Future of Work
Orange tape arrow pointing up on a brick walkway, indicating direction.
January 25, 2013 |
Ken Chen

What Makes a Landing Page Effective?

Creative Design & Development
September 28, 2012 |
Ken Chen

Facebook Stuff You Already Knew: Mobile Will Be More Important Than the Web Next Year

Growth & Digital
Abstract architectural detail of a modern building with a repeating diamond pattern design.
April 13, 2012 |
Nicole Hanusek

The Best Websites: Functionality, Design, Usability

Creative Design & Development
Man using laptop for customer research, likely UserTesting.com, at a wooden table
March 16, 2012 |
Ken Chen

Customer Research Secret Weapon – UserTesting.com

Product & Project Management
Marketing Strategy concept with books, iron, and markers on a wooden desk.
January 13, 2012 |
Ken Chen

Stay Out of Marketing Panic Mode – How to Get to Plan B

Product & Project Management
Brick wall with a grid pattern, showing a close-up of the texture and design.
August 25, 2009 |
Ken Chen

What Does EM Stand For?

This Is EM
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